Categories
Communication Skills

Great Leaders Master “The 3 Levels of High-Performance Leadership Communication”

Article Contributed by Skip Weisman

National Hockey League Hall of Famer Mark Messier is recognized as one of the greatest leaders in the history of professional team sports. This reputation is backed by the fact Messier is the only player to captain two separate teams to the Stanley Cup Championship.

So, when Messier talks leadership, people should pay attention.

After winning his sixth Stanley Cup in 1994, and the first for his New York Rangers in 54 years, Messier was quoted in a Sports Illustrated article on how he gets the most out of the players as a team captain:

“To lead effectively, you have to have the trust of those on your team, and to do that you have to find a way to connect with them, to find common ground with every individual. It’s a people issue, not a sports (or business/job) issue. The way to find that common thread is compassion.”

Messier’s quote describes the highest level of leadership communication, what I call Level 3 Leadership Communication.

As Messier’s quote reveals, Level 3 Leadership Communication is about connecting with the individuals on a team so that the leader understands what uniquely motivates each.

One of the roadblocks to a leader embracing and engaging in Level 3 Leadership Communication comes from one of the earliest lessons children learn in life, something called the “Golden Rule.”

To recount that lesson from early childhood, the “Golden Rule” states, “Do unto others as you would have them do unto you.”

On the surface it seems like a great approach.

The challenge is that statement comes with a pre-supposition that every person a leader leads will have the same interests, desires and motivations. And those interests, desires, and motivates will remain constant throughout the term the individual is working with you.

These assumptions regularly cause misunderstandings between leaders and their respective team members, which causes the erosion of motivation, morale and trust.

An approach that champion leaders like Messier apply is called “the Champion Leaders’ Rule,” which states, “Do unto others as they want to be done unto.”

This approach takes a concerted effort to invest time and energy in getting to know the personal aspirations and motivations of the individuals on the team, as Messier noted. But as Messier’s six Stanley Cup Championships attest, the return on that investment can be tremendous.

There is a strong caveat to applying Leadership Communication Level 3, however, because a leader that has not invested time and energy in building the foundation in Leadership Communication Level 1 (self-awareness and self-communication) will do more to de-motivate team members and will sabotage the trust and commitment necessary to generate high-performance from individual team members.

To prove my point above, think about how many 1:1 ‘performance review’ discussions fail to generate the positive feelings and the performance improvements discussed in the session with a team member. This is often the case even when a leader gets “agreement” from the team member regarding the improvements that need to be developed.

Too many performance review discussions end up creating animosity, distrust and confusion instead of the intended outcome of higher performance.

When a leader invests in themselves in Leadership Communication Level 1 to:

  • become self-aware of how they want and need to show up as a leader, and
  • how they need to project themselves when they are in front of their team members (Leadership Communication Level 2), plus
  • develop their personal internal and external communication, either individually or collectively,

the results received from the team will grow exponentially, and it will happen with you spending significantly less time trying to motivate the team as a unit because the team members will take ownership and responsibility of the effort.

About The Author
Skip Weisman is The Leadership & Workplace Communication Expert. He’s the author of the white paper report titled, “The 7 Deadliest Sins of Leadership & Workplace Communication: How Leaders and Their Employees Unknowingly Undermine Morale, Motivation and Trust in Work Environments.” The white paper is available as a free download for a limited time at www.HowToImproveLeadershipCommunication.com. If you’d like to learn how you can improve your work environment by improving communication contact him directly with any questions, or for a complimentary Strategy Session at 845-463-3838 or e-mail to Skip@WeismanSuccessResources.com.

Categories
Online Business

7 Tips to Help You Get Your Google Places & Other Local Search Directories’ Listing Found – Plus Get More Clicks

Article Contributed by Scott Harvey

1. Get consistent in how you list your address and phone number:

When Google crawls the web, and your website, it can read “123 Main Street” as something different than “123 Main St.”  It will even see “123 Main St.” as something different than “123 Main St”.

Same thing with phone numbers.  “(714) 555-5555” will be seen as being different than “714-555-5555”, which is different than “(714) 555 5555.”

2. Use a local phone number.

If you have an 800 number, or other toll-free number, show your local number as your primary phone, and show the toll-free number as an additional one.

3. Get consistent in how you list your company name.

If your company name is “Honest Website Marketing” (which we hope it isn’t since that’s our name) don’t show “Honest Website Marketing” in one place, then in another place put “Honest Website Marketing, LLC.”  Just like with addresses and phone numbers, the search engines may think those are two different companies.

So, look at your website, and be sure you’re consistent throughout your site. Then, do it the same way on your “Places” page, and your “YELP” page, and your Chamber of Commerce listing, and on Yellowpages.com and the other hundred local directories you can get yourself listed in.

4. Fill in your website’s URL. 

This may seem obvious, but people miss it all the time. And if your site shows as www.yoursite.com/, don’t list it in your Places page as www.yoursite.com .  That tiny difference can be a problem.

5. Post reviews.

Posting reviews from happy customers is one of the most powerful things you can do to get your “Places” page ranked well.  Encourage your customers to find your Places page and then write a review.  Reviews on your Places page are particularly important in pushing it to the top of the search results, which gets you more clicks. Plus, it helps you build credibility so you get more clicks to your website.

6. Get Citations.

I do not mean the ones you get from the Highway Patrol. But, I do mean the ones you get by getting listed in other places and directories, such as Superpages.com, Yelp, Citysearch, your Chamber of Commerce listing, and the other fifty or a hundred directory-type places you ought to get yourself listed in.  Every time you get listed someplace and get a citation, you beef up your importance in Google’s eyes, which helps you gain higher search engine rankings

7. Post photographs, or better yet, videos, or even better, both.

Pictures and videos are appealing to your visitors and Google loves them. So take full advantage of the ability to post them on your Places page.  It’s just as important there as it is on your website itself.

These are only a few of the things you can to enhance the effectiveness of your Places page.

These 7 can be done by anyone, even people without a lot of technical knowledge.  Of course, you can outsource the task to a website marketing pro who specializes in local search marketing as the expert will save you time..

Feel free to contact us with any questions, or if you would like to discuss having us help you.

About the Author:

Local Search Marketing Expert Scott Harvey works with small-to-medium size local brick-and-mortar business owners who want to improve their search engine results so they can get more local website traffic and sales. Now, as he wants you to capture more clicks, he is offering a 69-page, step-by-step guide to better website performance and he’s giving it to you for free. Grab his “Make The Phone Ring” ebook now at: http://www.honestwebsitemarketing.com