Categories
Entrepreneurs

Psychology and Leadership: What Does Your Style Say about You?

Article Contributed by Lynda-Ross Vega

Leadership is a complex skill that is difficult to pin down. Much of the research on the subject has focused on obvious traits such as command, decision making, risk-taking, etc. While these definitions capture much of what is widely recognized as leadership in business and politics, it limits leadership to one or two of the six distinct human Perceptual Styles.

On the surface, it’s true, some of these psychological styles look more like natural-born leaders than others—but leadership is not a Perceptual Style quality; it’s a human quality.

There are many definitions of ‘leadership,’ but here’s the version we prefer: Leadership is when one person points in a direction and others follow. This ‘pointing in a direction’ can be obvious or it can be subtle. Either way, here’s the thing to remember: it’s not the nature of the direction that determines leadership; it’s the existence of a reciprocal relationship between leader and follower.

People follow a leader not because that person has a certain Perceptual Style, but because they recognize—either consciously or unconsciously—that the leader possesses certain qualities:

  1. Their behaviors build on their natural strengths.
  2. They are aware of their limitations, and seek input from people with perspectives different from their own.
  3. They are aware that any group of followers contains people who see the world differently than they do, and they find ways to communicate effectively to each of them.
  4. They recognize the talents of others, and seek to build teams based on complementary skill sets and perspectives.
  5. They learn how to ‘borrow’ successful leadership techniques from leaders who are different from them- and use those techniques in a way that’s all their own!

Let’s take a look at the first two of these five qualities now.

1. Their behaviors build on their natural strengths

According to the Perceptual Styles Theory, people tend to find the most satisfaction and meaning in their lives, no matter what they are doing, when their actions draw upon their natural skills. It is also true that people are most effective and efficient as leaders when they are using skills that are naturally supported by their Perceptual Style.

Effective leaders are not only aware of their own natural skills, they develop and use these skills as much as is realistic, possible, and appropriate. Not only does this contribute to personal satisfaction, it builds trust among followers.

Why? Because behavior that is in tune with a leader’s natural skills and abilities ‘rings true’ to others, while behavior that is incongruent with that person’s Perceptual Style comes off as false.

2. They are aware of their limitations, and seek input from people with perspectives different from their own.

One of the most important aspects of the Perceptual Style Theory is that everyone’s understanding of the world is limited by their Perceptual Style. While this is easy to grasp intellectually, it’s challenging to remember this in the course of daily life.

Effective leaders tend to be those who understand and accept that they have an incomplete view of the world, and actively seek the advice and counsel of others with different Perceptual Styles to help them get a handle on the big picture in all its complexity.

About the Author:

Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.ACIforCoaches.com and www.ACIforEntrepreneurs.com.

Categories
Finance & Capital

Buying Behavior in Marketing to Avoid Cash Flow Issues

Entrepreneurs tend to begin their business off of savings they worked to increase over a lifetime in a regular job. Sometimes things like bank loans, personal loans, and real payday loans are available to fund the business and the necessary marketing strategies one needs. At the beginning of any business things like merchant loans will not be available, so if personal or bank loans are also out of the running then you are left with real payday loan options. The following are some considerations you should make when it comes to marketing that could help you increase your business funds quickly and help pay back any payday loan or other loan you may have taken out.

In marketing there is something called buying behavior. A consumer has a certain type of behavior, as does a business. Most people who succeed in marketing will examine ways to entice a consumer to purchase the product. There are two ways to look at buying behavior.

You have B2C which is business to consumer buying behavior and then you have B2B or business to business. Under business to consumer you have a product you want the consumer to be aware of and buy from you. You should have a niche idea when it comes to marketing such as seeking out a target audience that is overlooked by other companies or a product that is not in existence yet i.e. an innovation.

The consumer needs to know that they need that product and it is your job to make sure that happens by offering a product they are currently interested in. You see this with mobile phone apps. There are literally hundreds of apps out there and some are drafted by entrepreneurs who are now finding their business a success.

In business to business the buying behavior can differ slightly because most businesses are looking to resell your products; therefore, they are looking for a deal that will help them make a profit. You have to be careful of making enough on the deal to make your costs worth it to, so while some stages are similar to business to consumer buying behavior there are also differences.

Categories
Entrepreneurs

Finding Your Marketing Comfort Zone

Article Contributed by Gary Jordan

So, you’ve got something to say that you think others will find valuable. You’ve created an information based product and coaching services to enhance and optimize its value. And people are knocking down your doors to buy!

Unfortunately, while the first part may be true, without a lot of effort the second rarely is. The key to getting people to buy what you have to offer is marketing, and if you have been working on attracting people to your products and services already, you know there is no lack of vehicles available on the internet to do just that. But that’s part of the problem. There are so many ways available to let people know about what you have to offer it is difficult to know what the best one is. More to the point, there is little out there to help you discover which one is the best one for you.

Most successful internet based marketers that I know of have found their success through a hit-and-miss process that has cost them a lot of time and money. They are successful in large part because they learned from early failures and they did not let those failures dissuade them from continuing to pursue their vision. But depending on what source you read, the percentage rate of internet based businesses that fail is in the mid- to upper-90s. Clearly, many people are unsuccessful in their marketing efforts, due in large part, I believe, to the fact that they have not found their marketing ‘comfort zone’

Marketing is a complex business, but one thing I know is that it takes determination and perseverance. If you are not comfortable with the things you do to market yourself, your products, and your services, you are not going to stick with them through the inevitable failures and adjustments required to see the rewards of success. Awareness of your marketing comfort zone– what fits you and what you have to offer– is a critical component of marketing success. How you perceive the world– your Perceptual Style (PS) – has everything to do with what type of marketing will be most comfortable (and therefore most productive) for you. People do the things they are comfortable with and the things they enjoy, and when the going gets tough it is these things they return to. Integrate your marketing activities with who you are and you will discover your marketing comfort zone.

Understanding your marketing comfort zone will allow you to understand which marketing activities are best suited to you, which approaches take best advantage of your skills and talents, and what types of media present you and what you offer in the best light. In addition, when you market from your marketing comfort zone, you send a message that is consistent with who you are, and it is also integrated with your Perceptual Style. Such a message is received favorably by both clients and prospects. Discovering your marketing comfort zone requires some effort on your part to learn about and understand your PS and to study how the skills and talents it supports fit with different ways of promoting yourself in the internet marketplace. But the rewards are worth the effort.

About the Author:

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. For more information, visit http://www.yourtalentadvantage.com.