Categories
Communication Skills

Communication Styles in the Workplace: Goals vs. Flow

Article Contributed by Gary M. Jordan

As coaches, we spend a lot of time helping people understand the distinctions between the six different Perceptual Styles. Why? Because these distinctions are essential to understanding conflicts that arise in the workplace (and everywhere else, too).

A classic example is a corporate client we had that was in serious danger of bankruptcy. They hired a “turn-around” specialist who had the Goals Perceptual Style. His initial plan involved some severe “reductions in force” and the shutting down of all projects and lines of business that were not part of the organization’s core. The time frame he outlined was aggressive.

In explaining the Goals Perceptual Style, I often use a military analogy: If you tell a person with the Goals Style that the objective is to “take that hill”, they will immediately march forward, straight to the top of the hill, dispatching any resistance they meet along the way, and perhaps even sustain heavy losses to their own platoon in the process.

While the example is simplistic, the image conveys the Goals approach—direct, immediate, tenacious, determined, and fully focused on the objective. These qualities make such people a tremendous asset in a crisis, as they have the ability to see the most important objective and drive towards it, ignoring everything else.

This particular organization, however, had been around for over a hundred years and had a long history and tradition. Part of that tradition was placing a high value on people—an attitude of “taking care of our own”. The specialist failed to take these organizational values into account at the beginning of the process when he brought all the managers together and laid out his restructuring plan.

Three of the key managers involved had the Flow Perceptual Style. Those with this style are the keepers of history and tradition, and they understand the human dynamics involved in organizations better than any other Style. People with the Flow perspective see the impact on the human system that changes will create, and they know how to subtly use and influence the human community within an organization to mitigate, diminish or even block such changes.

This group of Flow managers began “doing their thing,” and before the specialist knew what was happening, he found himself in front of the company’s CEO defending and then finally backing down on the abrupt nature of his plans. He was shocked by this turn of events because he knew that unless the organization changed quickly, they would not survive. What he missed was that because of the power of the organization’s history and traditions, it could not survive if it tried to change so quickly.

This is a common Goals versus Flow conflict, and although the example is from a corporate client, this type of conflict can occur just about anywhere: in coaching relationships, in small business environments and even at home—anywhere these two styles interact.

People with the Goals Style step up to engage a problem and boldly and directly lay out a solution that will achieve the desired end, but ignore the impact and ripple effects it will have on people, the environment, and clients. People with the Flow Style see these impacts only too well and begin to refine, modify, discreetly block, or completely ignore those directives in order to soften the “damage”. The more Goals pushes, the more Flow backs away, and the more Flow backs away, the more Goals pushes.

As in all conflicts, of course, there is truth on both sides, and a solution lies in accepting that each view is limited.

In our example, the specialist had to accept that his ability to understand the human impact of his plan on the organization was limited, and that his plan would have a much greater chance of success if he listened to the managers’ advice on how to deal with its impact. The managers had to acknowledge the reality of the dire situation they were in—and accept that if they blocked all of the changes proposed, the organization would disappear.

Conflicts can be resolved by acknowledging the value that other Perceptual Styles bring to the table, and by accepting that one’s own understanding, without the input of others’, is both limited and incomplete.

About the Author:

Gary M. Jordan, Ph.D.: With a PhD and MA in clinical psychology, Gary Jordan is a partner at Vega Behavioral Consulting, Ltd, where he has been advising and mentoring people in all areas of life for the past 20 years. Gary is the visionary behind the Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.ACIforCoaches.com and www.ACIforEntrepreneurs.com.

Categories
Planning & Management

A Prospective Partner: Skills and History

Article Contributed by Michele DeKinder-Smith

When two business owners form a partnership, each one brings strengths, skills, and enthusiasm to the table. It’s important for the strengths and skills of one partner to complement those of the other so that the new partnership offers a broader range of skill sets. In some cases, one or both partners may have shaky credit history or even a criminal history – and those are guests many people wouldn’t want at their table. Therefore, when examining a prospective partner’s positives, it is important to check for negatives, as well.

Extensive research with women business owners about all aspects of business ownership reveals the importance of due diligence when selecting a business partner. Further, research shows there are seven main characteristics to consider in prospective partners. This article discusses the details of two of those characteristics.

Characteristic 1: Complementary Business Skills and Business Competence

The question: “What is each partner bringing to the partnership in terms of skills, knowledge, work experience and strengths?”

Most female entrepreneurs are not looking for clones of themselves in a partner; rather, they are looking for a partner whose skills and strengths fill in the gaps in their own. If this partnership is a new one, it’s important that each partner demonstrates competency through personal and professional references, as well as through a demonstration of her work and abilities.

To gather more information about a prospective partner’s competency, spend some time with him or her – whether it’s apprenticing, working together on a small joint project or talking with his or her employees and customers. Don’t just check out the surface; delve into their work as deeply as possible.

It is essential that a business owner checks out her prospective partner’s work in person before launching a partnership. Impressive brochures and great chemistry may be alluring, but they may not make up for what a prospective partner lacks in experience or skills. Most female business owners have heard that past behavior is the best predictor of future behavior – and that is true in business, as well. While past accomplishments are not one hundred percent accurate when forecasting the future, past records of achievement are excellent clues.

Criteria 2: Solid Credit History and No Trouble with the Law

The question: “Do prospective partners’ credit history and legal status live up to the way they present themselves as businesspeople?”

A female entrepreneur may have a prospective partner in mind, and may have great chemistry with her. The situation may look, “all systems go.” Would that status change if the entrepreneur learned that the prospective partner had bad credit history, was late or delinquent on child support or alimony payments?

Depending on how much money is at stake in a partnership, prospective partners may decide to perform credit and criminal checks – after all, any financial pressure the partners experience will directly affect their business motivations and behavior. That same idea carries over into the new partnership; for example, if the newly-created business began to struggle financially, how would the partners react? How have they reacted in the past when under pressure?

Because each partner will be placing her livelihood in the other partner’s hands, it is absolutely appropriate to ask for evidence that each partner can handle her own financial affairs. In longer-term and/or legal partnerships, one partner’s decision-making can significantly impact the other’s financial well-being.

According to the Fair Credit Reporting Act (the national law that governs the credit industry), joining with someone in a business partnership is considered a permissible reason to access his or her credit history information.

Begin with local credit bureaus, credit reporting agencies and the courthouse in the county where the prospective partner lives.

New partners often overlook or avoid these steps, viewing them as unnecessarily cautious steps that will slow down the process and introduce hostility into the relationship. However, these steps are critical, if not necessary, especially when the partners don’t know each other very well.

When creating a partnership, it is essential for both business owners to understand all of the facets each partner brings to the table – from skills and competency to credit and criminal history. Each of these items directly affects the outcome of a business partnership.

About the Author:

Michele DeKinder-Smith, is the founder and CEO of Linkage Research, Inc, a marketing research firm with Fortune 500 clients such as Starbucks, Frito Lay, Tropicana, Texas Instruments, Hoover Vacuums and Verizon Wireless. She parlayed this entrepreneurial knowledge and experience into founding Jane Out of the Box, a company that provides female entrepreneurs like YOU with powerful resources, such as educational blogs, teleclasses, newsletters, and books. Michele was recently named to the National Association of Women Business Owners national board of directors for a two-year term. Buy a copy of her latest book with coauthor Azriela Jaffe, “See Jane Collaborate,” which contains more in-depth information about this article’s topic, at www.seejanecollaborate.com.

Categories
Sales & Marketing

Do You Wish There Was An Easier Way To Respond to Sales Objections?

Article Contributed by Sharpenz

Customers are saying ‘It costs too much.” “Business is slow I don’t need to advertise.” And most sellers have a prepared response.  Unintentionally, these responses are often framed to prove the customer wrong.  There’s a better sales technique.  It’s very simple:  You don’t need to have an answer.  You only need a question!

This week Ed Baron of Ed Baron and Associates and myself are facilitating an annual 5-day Sales Boot Camp for 18 sellers of radio, internet, newspaper, alternatives and community newspapers.  The week consists of sales training topics on selling skills, competitive media, proposal writing made easy, and powerful partnering. We finished Day 3 and have been having very interesting conversations about sales objections.  One seller asked, “Do advertising executives have a cologne of their own?  I walk into businesses and they immediately know I’m an advertising sales representative and often before I can even say hello and shake their hand I’m hearing everything and anything from I can’t afford it to, I tried it before and it didn’t work to the economy is bad and I’m not advertising.”  A big discussion ensued about what to say to each of these ‘objections.’   Everyone had many different ‘come backs.’

After listening intently to this conversation, Ed and I asked how often do their responses work and the customer opens up and accepts the opportunity for a meeting to discuss their business and how the seller may have a marketing solution to turn cost into an investment and no customers into more customers?  And they said very few.

So, I guess that way isn’t working!  I can see where that would be very frustrating and after enough of that kind of rejection begin to demoralize a seller.  Sellers can fall into the trap of believing the economy is so bad and business owners won’t buy from me now.

We know that’s not the case.  Businesses are buying and they could and would buy from these sellers if they changed how they are currently responding to these objections.

It’s very simple:  You don’t need to have an answer.  You only need a question!  Think about that.  If you have a question you:

• Engage the customer. They will be the one talking and often they talk themselves into advancing the sale!  Their talking builds rapport and trust.

• Gain more information.  It costs too much is too vague.  What does that really mean?  I don’t have money, I spent money before and didn’t get a return on my investment or I don’t see a value in what you are selling.  How do I even know how to respond if I really don’t know specifically what ‘it costs too much’ means to them?

• Reduce stress.  Knowing you need the perfect answer is stressful.  Wondering if what you say will satisfy the objection and help you advance the sale is stressful.  Think about this… having a good question is less stressful.  Good questions to those often asked objectives are easy to have – and having several questions to select from is easy which also makes it less stressful.

I challenge to you list the objections you hear and prepare at least one question you can ask to help you advance the sale.

About the Author:

Sharpenz is dedicated to providing sales managers the resources and tools they need to energize, engage and equip their sales team to sell each week. Our 30-minute power sales booster meetings help companies increase sales by providing the right tools and training – fast. Designed with the busy manager in mind, Sharpenz ready-to-go sales training kits will give your sales team the opportunity to grow and earn more – all in a half hour of power.  To learn more, visit www.sharpenz.com and sign up for your free ready-to-go sales training kit today!