Categories
People & Relationships

When Bad Things Happen to Good Business Owners and Entrepreneurs

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It’s an unfortunate fact of life (and business). Out of the blue you get a nasty email from someone. Sometimes it’s about an article you’ve written. Sometimes it’s accompanied by a refund request. Sometimes it doesn’t seem like it’s tied to anything at all.

Or maybe you discover someone writing malicious things about you on a blog or a forum. Or maybe some other negative things suddenly start getting tweeted or posted to Facebook about you, your products or your business.

Stuff happens. As a business owner and entrepreneur, the more successful you become, the more you open yourself up to criticism, negative feedback or just plain being attacked.

As someone who is both a writer AND a business owner, I know all about what happens when you’re dealing with unwelcome criticism. (I write fiction so yes, I’ve dealt with my share of negative feedback.) But if this is something new for you, or even if it’s not new but you’re feeling like you’ve just been sucker-punched by something out of the blue, I thought I’d share a few insights to help you get through it.

1. Know you’re not alone.
We’ve ALL been there. And I mean exactly that. It doesn’t matter how small or big your business is, stuff like this is going to happen. So know that no matter what just happened to you, there are a lot of entrepreneurs and business owners out there who will both sympathize and emphasize.

2. See it for what it is.
All criticism is not created equally. Sometimes what someone is saying has absolutely nothing to do with you and everything to do with their own issues. Sometimes they have a legitimate complaint but the person is so unhappy with their own life they blow it completely out of portion because they just want to strike out at someone and you’re the one they picked.

And sometimes they have a legitimate beef AND they handled it fine, but you just didn’t want to hear it. An example of this is some of the criticism I’ve gotten from some of my stories. The people were thoughtful and absolutely right. And I hated them. (Until I got over myself and slunk back to the keyboard to make the edits.)

Now the third option doesn’t happen too often (unless you’re a fiction writer) but the first two do. You just have to see it for what it is. If there’s something buried in the anger and name-calling you can use to improve your products, services or business, by all means use it. But know the rest of it has absolutely nothing to do with you and everything to do with them.
(And you’ll know when the criticism is right. Trust me. Your gut will tell you.)

3. Be kind to yourself.
When these things happen, it can hurt. And that’s okay. Call a friend. Or better yet, your mother (if you can). Write about it in your journal. Take a walk. Don’t bury your feelings, let yourself feel bad and then let it go. Don’t tell yourself it doesn’t matter and let it fester inside you, deal with it. Get it out of you. And then let it go.

4. Let someone else deal with these things.
Whenever possible, have someone else in your business be a filter for stuff like this. Let other people take care of refund requests or just read the nasty emails and they can decide if there’s a legitimate complaint buried in there or not. Protect yourself, there’s no need for you to see everything or deal with everything. Yes you’ll have to step in if something big happens, but let other people take care of the small stuff. The small stuff is what wears you down anyway. Save yourself for the big things and don’t worry about the rest.

Categories
Planning & Management

Handling a Bad Hire

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Even when both the business owner and her new team member have the best intentions, sometimes a match just isn’t meant to be. A poor business owner-team member pairing can impact a business in many ways, from loss of morale, to frustration, to wasted time and money. So what should a female entrepreneur do when she realizes she’s made a bad hire? Is there a right way to handle it?
A new study from Jane Out of the Box, an authority on women entrepreneurs, recently revealed there are five distinct types of women in business. Each of these five types has a unique approach to running a business—and as a consequence, each of them has a unique combination of characteristics and factors. This article profiles three of the Jane “types” and the different ways they may handle hiring the wrong person on a team and all that comes with it.
Go Jane Go is passionate about her work, and has no problem marketing and selling herself, so she has plenty of clients—but she’s struggling to keep up with demand. She may be a classic overachiever, taking on volunteer opportunities as well, because she’s eager to make an impact on the world and may really struggle to say “no”. Because she wants to support so many people, she may even be in denial about how many hours she actually works during the course of a week. As a result, she may be running herself ragged or sometimes feel guilty about the list of goals not yet achieved.
Because Go Jane Go takes her work very personally, she may let herself obsess over her bad hire. Here are some of her possible reactions to hiring the wrong person, and some things she can think about to make the best of the situation:
* Guilt. Go Jane Go is a people person, and wants her team to be happy. If she hires the wrong person, she may feel guilty about letting him go and wonder what she, herself, has done to contribute to the difficulties.
* Tips for dealing with Guilt: In this case, Go Jane Go needs to separate the personal from the professional. She has a responsibility to the long-term health of her business – and herself! Having a team member who just doesn’t fit often brings morale down, so removing that team member often will get everyone else back on track. And in the long run, the terminated team member may even feel grateful for valuable lessons learned.
* Harder Work. Because Go Jane Go tends to avoid confrontation, she may start working harder to make up for whatever her new team member lacks, even taking back some or all of the work that she delegated to him.
* Tips for avoiding Harder Work: Conduct a thorough analysis of whether the new team member will be able to do the job. If the problems are attitude, mindset, or competency, the situation will not improve with time. Have a thorough, objective performance review with the team member. Although this may feel confrontational, by keeping the conversation focused on objective job performance criteria, Go Jane Go will help her bad hire see what is lacking and put him on notice that performance must improve. Following this conversation, Go Jane Go may be surprised to find herself feeling lighter – and with more time on her hands.
Merry Jane. This entrepreneur is usually building a part-time or “flexible time” business that gives her a creative outlet (whether she’s an ad agency consultant or she makes beautiful artwork) that she can manage within specific constraints around her schedule. She may have a day-job, or need to be fully present for family or other pursuits. She realizes she could make more money by working longer hours, but she’s happy overall with the tradeoff she has made because her business gives her tremendous freedom to work how and when she wants, around her other commitments.
Although Merry Jane values her relationships, both with her clients and with her team members, she also values the fun she’s having with her business and the time she spends away from it, fulfilling other responsibilities. Therefore, if hiring the wrong person becomes a distraction for Merry Jane, she won’t have a problem letting him go. Here are some of Merry Jane’s possible reactions to hiring the wrong person:
* Lack of Awareness. Because Merry Jane has so many other priorities in her life, she will hire team members who can do what they need to do without much guidance. She probably won’t be hovering while they’re working, so she may not notice she’s hired the wrong person until the situation has snowballed.
* Tips for dealing with Lack of Awareness. When Merry Jane hires someone, she should provide very clear performance expectations and check in periodically to see how the new team member is doing. Ask him to provide weekly status updates on progress that can be quickly and easily read and check regularly to ensure things are on track. If they are not, course corrections, including replacing the team member, are easily done early in the process.
* A Clean Break. Merry Jane loves her business because she’s set it up for maximum efficiency, using systems to get the work done well. If a new hire is not performing well, it’s important for Merry Jane’s precious time that she make a quick, clean break.
* Tips for making a Clean Break: Upon receiving weekly status reports, determine whether course-correction is needed. If so, meet with the team member to explain the gaps and notify him of the corrections that need to be made and in what timeframe. Reaffirm the objectives of the position and schedule time to meet again for another review. Timing will be dependent on the nature of the work, but convene in the shortest possible time period during which performance can be expected to have improved (typically 1 week to 1 month). If improvements are insufficient, part ways by clearly articulating the importance of the missed objectives and the areas where expectations were not met.
Accidental Jane is a successful, confident business owner who never actually set out to start a business. Instead, she may have decided to start a business due to frustration with her job or a layoff and decided to use her business and personal contacts to strike out on her own. Or, she may have started making something that served her own unmet needs and found other customers with the same need, giving birth to a business. Although Accidental Jane may sometimes struggle with prioritizing what she needs to do next in her business, she enjoys what she does and is making good money. About 18% of all women business owners fit the Accidental Jane profile.
Tired of corporate politics, Accidental Jane relishes the opportunity to be on her own, and therefore, is slow to hire outside help. When she does so, she may find that a lack of documented systems may trip up her ability to bring someone on board effectively and quickly. Although she knows exactly how she likes the work done, the process steps may not be as apparent to someone new. Here are some of Accidental Jane’s possible reactions:
* Frustration. Accidental Jane may have hired a person she considered ideal but may feel frustrated with the results because the team member is not executing the work the way Accidental Jane does.
* Tips for Dealing with Frustration: Make sure it’s the person, not the process. Have a candid conversation with the team member, focusing the discussion specifically on whether he feels clear about the tasks at hand. Have him describe his perceptions of the assignment. This will often give Accidental Jane an excellent opportunity to uncover miscommunications and misunderstandings regarding the work.
* Managing effectively. Sometimes team members need more guidance to improve their performance.
* Tips for Managing Effectively: Schedule regular check-ins with your team members. If you have more than one, consider a group call where you can meet with the entire team at once. Further, have team members document their own systems. Whenever performance challenges occur, review the documented process first to uncover any flaws. If the process is correct, Accidental Jane can then easily and professionally release a team member who is not following the agreed-upon process.
Once a business owner has gone through the entire hiring process, from advertising to interviewing to hiring to training, it can be disappointing if it’s just not a good match. Whether the chemistry isn’t there, the team member misrepresented his skills or the job turns out to be different than he expected and it just isn’t working out, sometimes a business owner needs to be the one to end the relationship before it causes too much damage to a business. Although Go Jane Go, Merry Jane and Accidental Jane may handle the end differently, every business owner can learn from their reactions so the end is as painless as possible.
About the Author:
Michele DeKinder-Smith is the founder of Jane out of the Box, an online resource dedicated to the women entrepreneur community. Discover more incredibly useful information for running a small business by taking the FREE Jane Types Assessment at Jane out of the Box. Offering networking and marketing opportunities, key resources and mentorship from successful women in business, Jane Out of the Box is online at www.janeoutofthebox.com

Categories
Technology

Top Five Picks for Pocket Video Cameras

Little Cameras with Little Price Tags Offer Big Results!
With a slew of teenie, tech-friendly pocket video cameras flooding the market, there’s really no excuse not to own a minicam anymore. Led by the Flip Video camera, the current generation of portable pocket cams are affordable, convenient and a breeze to use – not to mention their surprisingly great video quality. (All the the cameras listed below are High Definition) Here’s a quick look at what you can expect to find online or on store shelves these days:
1. The Flip – You’ve heard me rave about the Flip Video camera before, and with good reason. This handy and inexpensive little gadget leads the pack when it comes to convenience, price, and usability. Whether you choose the Flip Ultra HD (at around $150 US), or the newer, slightly more expensive Flip Mino HD, Flip cameras are a sure bet.
2. KODAK Zi8 Pocket Video Camera – The upstart Zi8 is finally giving the Flip a run for its money. In fact, for about the same price, the Zi8 surpasses the Flip in a few features. The Kodak’s biggest advantage may be the ability to attach an external microphone – which has always been my biggest gripe with the Flip. (No external mic jacks on the Flip). Like the Flip, the Zi8 also offers one button uploading to YouTube. On the downside, the included software is not Mac-compatible, though there are some work-arounds if you own a Mac. As of this writing, CNET.com has gone so far as to recommend the Kodak as its best pick for pocket camcorders.
3. Creative Vado HD – For even less money than the Flip or the Zi8, the Creative Vado HD offers similar performance and features, though with 8GB of built-in memory, you can store up to 2 hours of video on the Vado. It also features the same ease of use and one-button upload to YouTube that the Flip and the Kodak provide. The Vado is a great alternative if your budget is lower, as current prices on Amazon.com are under $120 USD.
4. SONY Webbie HD MHS-PM1 – Another contender in the pocket-cam category is the SONY “Webbie.” As the name implies, it creates web-friendly video, though (according to reviews), it’s not as intuitive or as easy to use as the Flip. The Webbie features a few other bells and whistles, such as swiveling lens. However, the internal memory is only 12MB, so plan on buying a Memory Stick Duo memory card right from the get-go.
5. SANYO Xacti VPC CG10 – Sanyo’s Xacti has been around a while and wins generally positive reviews. It has a different design than most of the pocket camcorders, with a “pistol grip” handle. The zoom is better than similarly-priced models, but there are complaints about the poor (still) photo quality. Assuming you’re using your video camera mostly for video and not still photos, the Xacti is a great camcorder for the price.
A few things to note about all of these cameras and the category in general: They are all small, easy to use and very inexpensive. Most shoot great video quality for the money, but don’t expect the same results that much more expensive, prosumer models offer. Battery life is limited, as is storage capacity. I own the Flip Mino HD that stores an hour of video, before you have to off load it to your computer. Despite some limitations, you simply can’t beat the convenience and affordability that these handy little video cameras offer. So what are you waiting for?
Lou Bortone is a long-time marketing consultant and branding coach who helps entrepreneurs build breakthrough brands on the Internet. As an online video branding specialist and award-winning marketer, Lou provides services such as video production, brand development coaching, creative support and video coaching.
Lou is a former television executive who worked for E! Entertainment Television and later served as the Senior Vice President of Marketing & Advertising for Fox Family Worldwide, a division of Fox in Los Angeles. Lou is an author and ghostwriter of six business books, a Certified Guerrilla Marketing Coach and a Book Yourself Solid Certified Coach. His website is at: http://www.OnlineVideoBranding.com.

Categories
Sales & Marketing

Smarter Business Marketing: Stop Falling Into the Marketing ‘Do Over’ Trap

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I recently spent two full days with a Private Platinum Intensive client and discovered something that astonished me. After carefully considering everything she had created or delivered in the past few years it became crystal clear she was sitting on a goldmine she didn’t even know she had.
Not surprising since she, like many of the women entrepreneurs I mentor, have trouble appreciating the value in what they’ve already done. Instead, they think they have to start over, reinventing everything in order to create the income they desire.
If this sounds like you, then let me reassure you: with a few simple tweaks you’ll likely have a fresh, new way of offering your products or services. Trust me, revamping what you have will save you a ton of time, energy and money compared to creating everything from scratch!
So, how do you know if what you’ve already created or delivered is worthy of repurposing?
Here’s a quick checklist of some common ways to repurpose what you already have, giving your brand and your offers a much needed facelift.
1. Turn a Live Teleseminar or Workshop into Your Signature System
My private Platinum Intensive client had been delivering the same teleseminar for years. Problem was, by making herself too available at a fairly low price point she was sabotaging her opportunity to leverage her time into higher-end “Platinum Style” programs.
The solution was simple: Turn the teleseminar into a home study course, offer it to past teleseminar attendees at a special introductory rate, and then launch it to her main list.
This one action frees her up from delivering teleseminars during evening hours when she would rather spend time with her kids. It gives her a signature system info product she can sell from her web site or when speaking, and it instantly boosts the value of her time. She is now charging what she’s worth and working more personally with higher-end clients.
2. Transform Free Teleseminars into Preview Calls to Launch a New Program or Service
More than one of my Platinum clients has been guilty of giving away too much information for free. This hurts the attempt at “positioning” themselves as better appreciated (and better paid!) experts.
Ladies, please don’t think that to fulfill your desire to help others means you have to give your services away!
What works is to apply the principle of leverage, which means wisely using your free calls to fill paid programs. Offering less of you means your clients will want you more at a higher level.
3. Bundle All Your Solo Teleseminars into a Valuable “Collection”
I bet if you look at your online library you’ll see you’ve delivered a wealth of teleseminars, written dozens of articles or taught a variety of classes. One by one, this content may not have significant value but, bundled together, can make a fantastic info product you can sell or use as a bonus with other services.
Here’s a Quick Tip to Get Started Leveraging Your Information into Products or Programs
A simple way to get started is to create an “inventory” of every teleseminar title or program you’ve given (free or paid). Add to it your article titles, workshops and any other seminars you’ve given. Pretty impressive list, isn’t it?
Next, decide how you want to repackage your knowledge. Remember that your goal is to offer less of you at the free or frequently-delivered levels so that your clients will want MORE of you at the more exclusive, higher-paid levels.
About the Author:
Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they’re worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time and freedom in their businesses. For free articles, free resources and to sign up for a free subscription to Kendall’s Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.

Categories
Success Attitude

The Secret to Successful Relationships

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Have you ever been in a conversation where it was obvious the other person couldn’t wait for you to finish talking in order to say something? We all have I’m sure, and it’s not a great feeling.
You see, relationships are like lengthy conversations. There is a back-and-forth quality that needs to be there. If you focus only on what’s in it for you rather than what you can contribute, it’ll fall flat or end uncomfortably.
For any relationship to flourish and for personal growth to occur for both parties, you need to put some effort into understanding and meeting the other person’s wants and needs.
Often we hear what’s said, but we make sense of it from our own subjective reality. For example, the phrase, “I’ll call you soon,” may mean tomorrow for one person, but could mean sometime in the next month for another. People interpret their experiences differently and draw radically different conclusions from the same set of circumstances. It’s for this reason that misunderstandings and communication failures often spell doom for developing relationships and resentments for established ones.
Real success in life comes from the ability to understand differing perceptions and from understanding and accepting that others perceive the world differently than you do. It’s important to learn how to decipher the other person’s code and respond in kind.
First you need to be aware that not all people use the same code. Then, you have to be interested in learning what the other person’s code is. And finally, you‘ll want to practice using good communications skills – attentive listening, asking questions and checking for clarification.
TAKE ACTION:
Think about the last time you got into a disagreement with someone important to you. Did you feel heard? Were they (or maybe you) busy trying to make a point, or were they actively trying to listen to what you were saying?
Next time you catch yourself butting heads with someone, stop trying to make your case. Make a point of pulling back and actually hearing the other person’s point of view. Ask questions to help you get clear, stay engaged and then take your turn to share your point of view.
Stretching your understanding of different points of view is key to improving communication, limiting conflict with others, and building strong relationships. Limiting conflict with others will give you more time for constructive interaction, enjoyable relationships, and will decrease the stress in you life.
About the Author:
Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He’s the co-founder of Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. www.vrft.com