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Finance & Capital

Sole Trader Basic Accounting

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In order for a sole trader to be able to keep basic tax accounts certain conditions regarding the status of business accounts must be satisfied. Sales turnover should be under the vat threshold limit, a balance sheet not required, a business bank account not used and no employees employed. If the conditions are met then a simple income and expenditure statement is all that is required greatly simplifying the bookkeeping.
Self employed businesses are not required to maintain a balance sheet. If a balance sheet is maintained then to produce one the business needs to operate an accounting system based upon double entry bookkeeping and involving technical features such as debtors and creditors control accounts. Sole traders who do not need to produce a balance sheet can then maintain their basic accounting using single entry bookkeeping which is basically making lists of the financial transactions.
If a balance sheet is not produced the sole trader must keep a record of all capital expenditure items as part of the basic tax accounts to enable the capital allowances to be claimed each tax year. Receipts need to be retained as part of the basic accounts to enable the annual investment allowance to be claimed in the first year and writing down allowances in subsequent years.
More detailed financial records are required to be kept by the Sole Trader if they are vat registered. The vat threshold for the financial year starting April 2008 is £67,000. Part of the vat rules state that when a business is vat registered they should maintain an audit trail of transactions to support the vat return.
A sole trader does not have to operate a business bank account however if a business bank account is used then accounting records should be kept as the taxation authority, HMRC can ask to see details of the account. This inspection is to verify the transactions support the basic accounts produced. If a business bank account is not used then HMRC do not have a statutory right to view the sole trader personal bank account and that personal; account does not have to be a feature of the sole trader basic accounts.
When a sole trader has employees then as an employer a PAYE system is required which involves maintaining accurate wages records of employees, gross wages, income tax and national insurance deductions and net pay. Various PAYE records must also be maintained such as the working deductions sheet and also payslips must be issued to employees. The payroll records form part of the financial accounts of the sole trader who would actually be better called self employed if they have employees.
In the circumstances where a sole trader has no employees, is not vat registered and does not maintain a business bank account then formal accounts are not essential and a simple income and expenditure account statement can be produced. It is still essential that those sole trader basic accounts are supported with copies of invoices given to customers or records of amounts taken plus documentary evidence to support the payments made to suppliers.
On the sales side the basic accounting can consist of a list of the sales which when totalled produces the sales turnover of the business which is the income side of the income and expenditure statement. As not all sales may be received at the time of sale it is useful to keep a record of the date of the sale, the customer, amount and when and how much the customer has paid for credit control purposes.
Similar to the income side the expenditure can consist of a list of the amounts paid out to suppliers. It is advisable to perform a small amount of analysis of this expenditure as when reported on the self employed tax return the expenditure may need to be analysed according to the type of expense. All expenditure items claimed as business expenses should be supported with documentary evidence of that expense for basic tax purposes.
At the end of the financial year the sole trader income and expenditure account statement will state the total sales with the expenditure side being a list of all the expenditure by type of expense including any capital allowances claimed. Total the expenditure and deduct the total from the sales turnover to produce basic accounting record showing the net taxable profit.
A simple method of keeping the information to produce the income and expenditure account statement is to use an accounting spreadsheet with preset columns for sales and the expenditure types. The sole trader should also consider maintaining a separate list of the assets purchased as part of the basic tax accounts.
TerryCartwrightPhoto.JPGTerry Cartwright qualified as a Chartered Management Accountant and Chartered Company Secretary in 1971. A successful business career followed as Head of Finance for major companies in the UK and several consultancy appointments. In 2006 he created DIY Accounting producing Accounting Software for self employed and small companies that use simple accounts spreadsheets to automate tax returns.

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Sales & Marketing

Search Engine Marketing: Can this drive more business for you?

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Article Contributed by Mark S.
Economic recession has forced most of the small to mid-sized businesses to cut their costs and re-work in a lean and mean way to survive. This involves slashing down those balloon sized marketing budgets and switch over to cost-effective and accountable marketing – SEO is definitely one of them.
Although traditional marketing has its benefits but Internet marketing is gaining an edge due to its attractive measurable deliverables at much lower costs.
One of the toughest things that business owner’s face with web marketing is lack of awareness and knowledge, since it’s just a decade old in terms of popularity. There are conflicts in their expectations on what search engine optimization (SEO) constitutes and what it can do for their business. This confusion is further aggravated when pushy SEO experts spew overblown sales pitch just to lure clients and close deals. Be sure to study and understand what SEO can deliver in form of results to your overall marketing plan.
Broadly speaking one can make SEO accountable by checking up on the following 4 deliverables.
1. Search Engine Rankings:
This is the basic requirement which every SEO campaign should deliver. But the intensity varies as per specific individual circumstances and requirements. As one shirt size cannot fit all, similarly importance of rankings cannot be same for every business.
Search engine ranking optimization focuses on bringing your keyword search on top rankings in various search engine sites like Google, Yahoo, MSN, Ask, AOL etc. These results cannot be guaranteed or controlled.
Points to remember while demanding a high search ranking from your SEO expert:
· Check the competition for your chosen keywords. If it is highly competitive then it gets very difficult to climb over the top. It can be done, but requires consistent labor, time and resources spent on regular basis and following various SEO rules and guidelines to get on top rankings with search engines.
· Your demand should coincide with the current state of your site. Is your site brand new? If yes, it will take more time and efforts to bring you top rankings as one of the important factors influencing the search rankings is the domain age. Always remember rankings take time and constant efforts to build up. It is not a one day, one week or one month job.
· Do NOT expect your rankings to be on top all the time. Rankings fluctuate on a real time basis and your site rankings might suddenly drop to no-man’s island. Trust your SEO expert to find the reason for unexpected poor performance and take immediate damage control actions.
· Last but not the least, if you are obsessed with rankings, remember, rankings can only do so much. If visitors come to your site and immediately leave, it’s waste having high rankings. What is the use of having top rankings but no measurable increase in your sales or marketing results?
2. Traffic:
Another area to focus during an SEO campaign for your site is site traffic. This means the number of unique visitors to your site everyday and the amount of time they spent there. When your SEO campaign kick starts you should expect to see a gradual increase in the number of visitors to your site.
Important points to know about traffic before you focus on this area:
· Try and focus on quality instead of quantity. Even if you have 1000 visitors every day, if none of them convert into leads, your SEO campaign is not working. Be sure to take time and explain to your SEO expert what type of visitors you want them to target.
· Role of traffic is downplayed if you are in niche industry segment. This is because very few people will be actually searching for your product and services. Focus instead on conversion rates.
· Traffic loses its significance if you already have large number of visitors to your site. In such a situation ask your SEO expert to analyze the type of traffic and what action you want the traffic to take on your site. The emphasis should be on finding what’s working and not working to increase sales.
3. Conversions:
Conversion is the heart of any SEO campaign. You can check yourself the conversion rate by the following equation:
Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100
To put simply you need to calculate how many visitors are actually converting into your customers. How do you do this?
· You need to tell your SEO expert what you consider as conversion for you. You need to define whether a visitor filling up an inquiry form is conversion or when they click on your ‘buy now tab’ on your e-commerce site or is it filling your contact us form or filling your subscription form/newsletter etc.
· You cannot hold your SEO expert responsible for low conversion rate if you have not clearly defined what you would consider as conversion.
· Remember the final sale depends totally on you and not the SEO expert. They can only bring the visitor to your site and guide them to take the action you want online; rest is totally dependent on you. Try and be reasonable in your expectations and see that you demand for an achievable goal from your online SEO campaign.
4. ROI:
The ultimate goal in every business strategy is to increase your bottom line. You need to ensure that the amount invested in any activity gives profitable return to make business sense. The same scenario is expected when you invest in search engine optimization.
The crux here is to remember it’s an investment. Every investment takes time to fructify. Give your SEO expert the minimum time required for the program to start delivering result. Generally it takes 90 days to start seeing some positive activity through SEO. This can vary as per the keywords, competition and industry. Sometimes it might take 6 months, sometimes 1 year. It is an on-going process and the sooner you begin, the soon you can see some good benefits out of it.
Conclusion
When hiring an SEO expert it’s important to have expectations since you are not indulging in charity. You need to be clear on what those expectations are and make sure to define it clearly in a formal written contract. This ensures a detailed road map or guideline is prepared which can be referred to check progress continuously. Any breach thereby can be clearly found out and dealt accordingly.
One of the major reasons why SEO campaigns fail is, when changes are requested for rankings, conversions, ROI or any help is required off site, it is not followed or provided by clients. They feel once they have dumped the job to the SEO expert, they will perform miracles. You need to help them to help you. Be co-operative, supportive and provide them all the information and help they need to carry out their job in the best possible manner. If still they cannot deliver as per your expectations and contractual agreement you have every right to penalize them and search for a better option.
About Author:
Mark S. is a qualified SEO expert working with Analtyix Solutions (www.analytixsolutions.com) which is a fast growing back-office service company for Finance and Accounting, IT, Marketing and Operational services. Analytix has been doing SEO for various industry websites from business brokerage, outsourcing, IT, dentists to e-commerce industry. To receive a free SEO analysis of your site contact Mark at mark@analytixsolutions.net

Categories
Finance & Capital

Top Self-Employed Tax Questions Preparing UK Tax

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HMRC enquire into approximately 75,000 self assessment tax return each year which often results in extra tax being payable because business turnover has been understated or non allowable business expenses have been claimed, resulting in interest and penalties on the extra tax for that year and sometimes previous years. Avoid extra taxes, interest and penalties with these top tax questions.
What is Business Turnover?
Sales turnover is the amount the business earns before deducting business expenses including receipts of any kind for goods sold or work done such as commission, tips, payments in kind, fees and insurance proceeds. The turnover to be included in your financial accounts is the date it was invoiced or earned and not the date it was received.
What is excluded from Business Turnover?
Sales turnover excludes sales of fixed assets such as premises, vehicles and plant and equipment. Also exclude business start up allowances which are entered separately on the self assessment tax return. Money introduced to the business is excluded being capital introduced and not sales turnover.
What business expenses are allowable?
All running costs incurred solely for the purpose of the business may be deducted as allowable business expenses for Tax purposes including goods bought for resale, employee wages, premises rent and overheads, administration costs, vehicle running costs. Interest on loans and overdrafts can be claimed as business expenses excluding the capital element of repayments. Higher business expense levels accurately recorded can keep taxable profit below the higher tax rate.
Can the cost of buying and repairing plant and machinery be claimed?
Repairs and maintenance costs are allowable business expenses. The purchase cost including improvements and replacement costs are not allowable business expenses, these costs being subject instead to capital allowances. Depreciation is not allowed and replaced by Capital Allowances for the purposes of calculating the tax payable.
What are Capital Allowances?
Capital allowances are designed to write off the cost of purchasing a fixed asset over the life of the asset rather than in the financial year in which it was purchased. Capital allowances on the majority of assets are based upon a higher rate of allowance in the year of purchase, First Year Allowance with the balance of the cost being written off at a lower rate, Writing Down Allowance. The full cost of any asset may be claimed as an expense in the year it is sold or scrapped less the total of accumulated capital allowances that have been claimed against taxable profits. Any sales proceeds over and above the written down value after Capital Allowances is added back to net profits and becomes taxable. Cars are subject to writing down allowances but not First Year Allowances unless they are classed as commercial vehicles. DIY Accounting has small business software templates that automate the calculation of capital tax allowances.
Can expenses incurred for both business and personal purposes be claimed?
No. HMRC only allow such expenses if the business expenses element of the cost can be separated from the personal element. If you claim the travelling expenses to buy business goods they can be claimed for tax purposes but would be disallowed if you also showed evidence of personal items being purchased on the same journey. Using your home phone is an allowable business expense if you claim specific identified business calls in which case you would also be able to claim a similar proportion of the rental cost.
Can vehicle costs be claimed when that vehicle is also used for personal use?
Vehicle running costs and expenses such as fuel, excise duty, insurance, repairs and breakdown membership may be claimed as business expenses if the vehicle is used solely for business purposes. Travel from home to work is not business use and disallowed. Vehicle running costs, and capital allowances on vehicles, are split between claimable costs and a disallowed cost depending on the proportion the vehicle is used for business and personal use. Parking fees for business purposes may be claimed, parking fines and penalties for motoring expenses are not claimable as business expenses for tax purposes. An alternative to claiming vehicle running costs and vehicle capital allowances would be to claim mileage allowances which at the time of writing are 40p for the first 10,000 miles and 25p per mile thereafter a feature of which the DIY Accounting small business software automates
Can Business trips be claimed?
Travelling expenses and modest lunch expenses may be claimed. Hotel and reasonable costs of subsistence may also be claimed. A subsistence allowance can be claimed if staying with friends or family as an alternative to an hotel. The cost of lunch may not be allowed when staying away overnight. Lunch with clients is regarded as entertainment and is not allowed. If you are accompanied on a business trip by family only your cost is allowable and specifically only if the trip was purely for business purposes. Expenses on combined business and personal trips are not allowed to be deducted as business expenses on tax returns.
Can home costs be claimed?
If part of your home is identifiable as solely for business purposes then running costs can be claimed. The cost allowed is the proportion of the total area of the home the business area occupies. For example, excluding shared facilities of kitchen and toilet if the home has three bedrooms, living and dining room and one bedroom is used solely as an office then 1/5 of home costs could be claimed. The costs to claim would be heat and light, insurance, general and water rates and mortgage interest excluding repayment amounts. Where mortgage interest is claimed the revenue might also claim as a capital gain the increase in value of that proportion of the home, such Capital Gains Tax being subject to tapering relief over time.
How do I treat business goods taken for my own use?
Any business goods taken for personal use should be added to sales at normal selling prices including items supplied to family and friends at less than normal prices. He cost of providing services for family and friends is not allowable as a business expense.
Can I deduct my salary or drawings as a business expense?
You cannot deduct your own wages, personal national insurance or drawings from the business as a business expense as these are distributions of the business income after net taxable profit has been calculated and not allowable expenses before tax..
Can I deduct my partners wages?
Yes partners wages can be deducted as a business expense although there are rules which would be applied in such circumstances to ensure the amount paid is both real and reasonable. The business would need to operate a PAYE scheme for that employee, deducting income tax and national insurance, the work carried out must be real not invented and the rate paid reasonable for the nature of the work and the time spent. Evidence may also be required that the amounts were actually physically paid to that partner, for example in the form of a cheque.
Should Tax Credits be included?
No these are excluded from business profits although the level of credit received may subsequently be changed in the light of the actual business profit earned compared with the amount declared when the Tax Credit was applied for. HMRC do check that the net taxable profit shown on the tax return is the same as that declared when the Tax Credit was claimed.
Can I claim expenditure incurred prior to trading commencing?
Yes business expenses incurred up to seven years prior to trading commencing can be claimed. The actual date of the expenditure should be recorded although all pre-trading expenditure is treated as having been incurred on the first day of trading.
Are pool cars taxable?
Company cars are taxable as a taxable benefit while pool cars are not taxable. To qualify as a pool car, private use should be incidental to business use, the vehicle should not normally be kept at the employee home and the vehicle must be available and used by more than one employee.

TerryCartwrightPhoto.JPGTerry Cartwright qualified as a Chartered Management Accountant and Chartered Company Secretary in 1971. A successful business career followed as Head of Finance for major companies in the UK and several consultancy appointments. In 2006 he created DIY Accounting producing Accounting Software for self employed and small companies that use simple accounts spreadsheets to automate tax returns.

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Newsletter

BIZNESS! Newsletter Issue 75

BIZNESS! Newsletter
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Cover Story
Teaching Kids To Pay Up The Dad Cab
All parents know how hectic, time-consuming and frustrating driving around kids and teens can be. Especially when the apple of your eye is a socially active, extra curricular maven. Fortunately, a solution has been created in order to help kids appreciate the value of their daddy’s time, efforts and driving skills: The ‘Dad’s Cab’ is a mock taxi meter…
Continued in BIZNESS! Newsletter Issue 75 >>>
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Top Stories From GetEntrepreneurial.com
– Six Ways To Make Your Marketing Count
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– Maintaining A Prosperity Consciousness No Matter What
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– 7 Tips To Kill Time And Earn Some Fast Cash
– Be A Respected And Well-loved Boss
– How To Attract New Business In A Lagging Economy
Continue reading these top stories in the BIZNESS! Newsletter >>>

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Categories
Sales & Marketing

Six Ways To Make Your Marketing Count

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According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even tougher. As moms trying to make our way in this billion dollar industry, how do we best focus our marketing efforts?

Do Your Homework
The best way to get good results from your marketing efforts is to research the sites you’re considering. Look for websites that are aimed at your target market, that have premium ad placements and that are willing to share their traffic statistics, number of subscribers, etc.

Be Bold
Statistics show that the bigger the ad, the higher the response. Double Click, a digital marketing firm, did a study in 2006 that showed a “strong correlation between the size of ads and their clickthrough performance.” So, whenever possible, choose a banner size larger than the standard 468 x 60. It may be pricier, but the results should be worth the extra expense.

Think fresh
Try to find innovative ways to reach your market. Consider trying a rich media campaign that includes a video advertisement, banners formatted in Flash, and other interactive ads. By finding new ways to present your business or product, you’ll catch the eye of viewers who might not normally have noticed your advertisement.

Be personal
The potential customers who view your ads want you to connect with them. They want to know how your product or service will make a difference in their lives. Write your ad copy in such a way that it brings the viewers need for your product to their attention.
Another way to make your advertising more personal is to use images – especially real-life photographs. You can find royalty free photos

Be Unique
Make your ad stand out by creating something different and unique – something that represents your company well. Diana Ennen, a publicist and president of VirtualWordPublishing.com states, “With so much competition out there today, it’s important to make your ad stand out and speak directly to your target audience. No one knows your business and clients better than you, so create the ad that tells everyone why they should buy from you.”

Repeat
The number of times a potential customer views your advertisement has a direct link to their perception of your product/brand. Look for websites with a high volume of traffic and don’t be afraid to ask for any traffic statistics or click-thru statistics that they can provide.

Finding effective ways to market your business can seem overwhelming. By following these simple tips, you can get the best possible results for your advertising efforts. Remember that your customers form opinions about your products based on the information you provide, so make sure that your ads are the best they can be.