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Home-Based Business

Working From Home – Plan Ahead For When Disaster or Tragedy Occurs

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Disasters or family tragedies can strike families in many forms – Mother Nature, sickness and even computer problems can cause major difficulties for your business. Do you have a plan of action on how you will handle your home-based business if disaster were to strike? If not, you absolutely need to. Having a plan ensures that you can not only keep your business running, but decrease stress because you have already prepared for the unexpected.

Below are four tips to help you handle the unexpected.

1. Work around the events
Your customers will understand as long as you communicate with them. Be honest that things may take a little longer than usual, but keep your customers updated as often as possible. Communication is the key. Most people will understand the delay as long as they are aware of it.

If you get to the point where you cannot work or cannot finish a project, but sure to be clear and honest about the situation and try to make an arrangement that will be acceptable. Also, let them know as soon as possible so they can prepare. Don’t wait until the last minute to advise them of a potential problem.

If you’re struggling because of a child being sick, try to work when the child is sleeping and don’t stress yourself out to work at other times. Make a schedule of what needs to be done, so that you can accomplish as much as possible during these times.

2. Don’t be afraid to ask for help
As moms, we tend to feel that we should be able to handle everything that is thrown at us. Unfortunately, this just isn’t always the case. There are times when we need to allow ourselves to ask for help. When a tragedy occurs and you are simply overwhelmed, find someone who you trust and ask them for help. Many times, just having someone reply to customers on your behalf can take the pressure off your shoulders.

Allowing someone to help you when necessary can also be uplifting to them as they feel they can be a part of helping in a difficult situation.

So don’t’ shy away from letting others know. We all benefit when we work together and help one another.

When our one-year old had surgery he didn’t handle the pain medication well. He was wide awake for the better part of two days. In this case, I knew ahead of time when the surgery would occur, but I had no idea what his recovery would entail. It was impossible to work while he slept, because he wasn’t sleeping. I realized that I not only needed help business-wise, but I needed help with him as well so that I could get some rest. While it was humbling to admit that I needed help, that I couldn’t do it all, it turned out as a great time spent with family that we would not have had if I hadn’t asked for help.

3. Prepare for the worst
Because we never know what the future holds, it is always better to be prepared. As the old saying goes, “Better safe than sorry.”
One of the best resources to help you prepare is the Home Office Recovery Plan: Disaster Preparedness for Your Home Office by authors Diana Ennen and Patty Gale. This e-book covers all the bases of getting a Disaster Recovery Plan in place now so that if disaster strikes your home business or an emergency arises, you are able to get your business back up and running quickly and smoothly.

Ennen states, “In my case, this guide has been a lifesaver as a resident of South Florida. I have prepared for eight major hurricanes in the past two years with Hurricane Katrina and Hurricane Wilma taking a direct hit on Broward County where I live. I was without power for two weeks with Hurricane Wilma. Had I not prepared, my clients would have suffered as would my business.”

Gale also knows the importance of this book having lived in New York after 9/11 and had the task of preparing a similar guideline for a company she was working with at the time. Both know the importance in ensuring your business will withstand whatever this hurricane or any disaster (including a theft in the office or fire) has to offer.

4. Get a Plan
There are times when life becomes overwhelming and you simply aren’t able to accomplish everything on your own. It’s for these times that you need to have some type of log of what you do and what needs to be done. Keep a spreadsheet of tasks that you do, how often they are done and mark them completed as you are able. Keep a list of passwords in a safe, secure place. Make sure that your family (or whoever may be helping you during this time) is able to carry on even in the event that you are away from home.

If possible, train someone that you trust to do the things that you do each day (at least the key things), so that when the unexpected arises you won’t be caught off-guard.

Tragedy comes in many shapes and forms, but if you are prepared much of the unnecessary stress can be avoided. When tragedy strikes, you want to be focused on the important things in life, your family and you. By advance planning you are able to do so.

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Newsletter

BIZNESS! Newsletter Issue 61

BIZNESS! Newsletter
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Cover Story
Amazing Public Speaking Skill – The Hancock Manoeuvre
As the story goes Hancock never really enjoyed public speaking. He was in fact more of a comic actor than a comedian. He had brilliant script writers on his radio and TV shows and was more comfortable speaking the words of others. According to Monkhouse they were both to speak at a charity function….
Continued in BIZNESS! Newsletter Issue 61 >>>
Top Stories From CoolBusinessIdeas.com
– Climate Change Chocolate
– Treadmill For Swimmers
– Text For Food
– Beware The Money Monster
– Greensulate
– Glittering Seahorse
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Continue reading these top stories in the BIZNESS! Newsletter >>>
Top Stories From GetEntrepreneurial.com
– Putting the You in Youtube
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– Now More Than Ever You Need To Know This
– Using Treasure Mapping To Attract Your Vision
– Tax Tips for Home-Based Business Owner
– Selling The Customer What The Customer Needs Not What You Want
– What is Your Franchising Aptitude
Continue reading these top stories in the BIZNESS! Newsletter >>>

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Categories
Branding

Getting the Biggest Bang for Your Marketing Bucks

marketing.jpgIt’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets. Whether you’re an established company or a nascent business, the marketing formula is the same. You’ll need to start with:
1. The right message
2. To the right audience
3. At the right time
Here are a few ideas for stretching your marketing budget:
Maximize Internet marketing opportunities
The Web has opened up a world of low-cost marketing opportunities, from email and e-newsletters to blogs and podcasts. Also, consider search engine marketing and programs like Googll Ad Words, which charges on a pay-per-click basis.
Ideas and Resources: If you want to send an e-newsletter or conduct a low-cost email marketing campaign, try ConstantContact.com (as low as $15 per month). To build a list of prospects, sign up visitors to your Web site (a no-brainer) by offering a gift (a short report, 10 tips from an expert, or something humorous) or rent a targeted email list at Postmaster Direct.
Seek publicity
Send out press releases and look for “hooks” to get your company covered in print or on TV or radio. Also, make the most of trade showsby speaking on industry panels to position yourself as an expert in your field. (Speakers and panelists at trade shows often receive free registration.)
Ideas and Resources: PR Newswire.com details the components of a press release and offers other tools for publicizing your business. MarketingSherpa.com also features many publicity tips.
Adopt Guerrilla Marketing techniques
Guerilla Marketing is described as “a proven method of achieving profits with minimum money.” After 14 million books in 41 languages, Jay Conrad Levinson’s low-cost tactics are still going strong. Some of his tried and true tips include writing a column for your local paper, sending “off-season” cards (instead of holiday cards), and even slipping your business cards into relevant books at the bookstore or library.
Ideas and Resources Learn more about Guerrilla Marketing at www.gmarketing.com.
Harness the power of Word of Mouth marketing
Word of mouth, or buzz marketing, has been generating buzz of its own as a powerful and inexpensive marketing discipline. Create your own customer evangelists and let them spread the good word.
Ideas and Resources: Visit Bravenet.com to add a free “tell-a-friend” tool to your Web site, e-newsletter, or emails, or try the low-cost Tell-a-Friend Wizard. For more ideas on how to generate buzz, visit www.womma.org, the Word of Mouth Marketing Association.
Consider low-cost, “do-it-yourself” media options
Before you invest in an elaborate direct mail campaign, consider sending less expensive mail such as postcards or birthday cards to clients. Piggybacking on existing community promotions such as participating in town days, and developing loyalty or frequent-buyer programs are other “frugal” methods.
Ideas and Resources: Try a low-cost postcard service such as Modern Postcards.com. Your business can join an existing loyalty program such as MyPoints.com or establish a custom loyalty program with companies such as Maritz. Find dozens of frugal marketing tips at FrugalMarketing.com.
Additional Tips & Tactics:
* In a world of spam and impersonal emails, try sending personal, hand-written notes.
* Find a related but non-competitive partner and join forces to share marketing efforts.
* Do “grassroots” marketing research by talking to your customers one-on-one.
* Join newsgroups and online discussion groups to position yourself as an expert.

LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

Categories
Home-Based Business

Five Steps to Get Your Priorities Straight in Business and At Home

priority.jpgOperating a successful home-based business is a time-consuming endeavor. This is doubly true as work-at-home moms in that we are responsible not only for the success of our business, but for our family as well. We must be self-reliant, self-motivated, and discipline ourselves in order to attain success in both areas.

When running a business from home, it’s easy to let the phone calls, emails and paperwork keep you tied down, making you feel that you don’t have time to take a break or to spend quality time with your family. Maybe you’ve noticed that you spend a little more time than you’d like in front of your computer or on the phone. Maybe you see your kids acting out, trying to gain your attention. Perhaps you are seeing that this isn’t the work-at-home dream you envisioned. You started out with such noble intentions, but maybe the excitement of success in your business has caused you to lose sight of the REAL reason do what you do each day. It happens to so many of us, but don’t worry, help is on the way.

Below are five ideas to prioritize your life and business:

1. Be honest – You probably didn’t start your work-at-home career to climb the “corporate ladder” of your at-home business. Chances are that you started your business with the best of intentions – to be able to be at home with your children, to contribute financially to your family, or simply to have a little spending money of your own. Spend some time in prayer and ask the Lord to show you the things that you need to change.

Take a moment and honestly ask yourself how you’ve been handling the time commitment of owning a business:
• Are you spending too much time on the phone, the computer, etc?
• Are your kids spending more time than usual in front of the TV?
• Do you snap at your children because of the stresses of your business?
• Do you worry about your business – to the point that it distracts you when you are with your family?

2. Make a list – Sit down and write out a list of things that you see that you’d like to change. This can be a list of things you can do differently to limit the time you spend on your business; or a list of ways you can “de-stress” so that you can deal kindly with your family.

3. Log your time – Buy a notebook or create a spreadsheet that you can use to log the time you spend on your business each day. Make a column for each day across the top and a row of half an hour increments down the side. Every time you sit down at your desk, write “IN” in the box that corresponds to the time and day. Every time you leave your desk (or complete a task), fill the appropriate box with the word “OUT.”

At the end of the week, total up the hours each day that you have spent on business tasks. Are you surprised or is it about where you thought you’d be? This can be a real eye-opener and show you in black and white if your priorities have gotten off track. Take special note for how much time you spend on e-mails and things that aren’t billable.

Diana Ennen of Virtual Word Publishing, http://www.virtualwordpublishing.com also recommends that you plan ahead and schedule your time. Prioritize things and have the work that will require the most effort and concentration scheduled for your peak time. Try and not get sidetracked and stay on task focusing on what you need to do. You’d be amazed how much more work you can get done by simply changing how you work e-mails. If you only answer them at set hours, you save yourself from being online all day and not accomplishing much.

4. Take a break – If you get to the end of the week and your time log has you in shock, it’s time to take a break. If you normally work during the weekend, make it a point to take this weekend off. Shut down your email, turn off the ringer on your phone and shut the door to your office. You’ll be surprised at how refreshing this will be.

Use this time off to re-evaluate how you need to be spending your time. Try to plan out when you can work on your business without losing out on time with your children. If your children are in school, make it a point to stop working when they get home. If your children are still small, maybe you can limit work hours to naptime or, if possible, have a grandparent watch them once or twice a week to allow you a bit more work time.

5. Plan an activity – Now that you’re ready to make a change in your routine, why not plan an activity once a week? This can be an outing with your child or just something simple like setting aside time to make cookies together.

If possible, find another work-at-home mom and hold one another accountable to keep to your new schedules. Make a weekly play date where your children can spend time together – you can talk business if necessary or decide to make it a “no business talk allowed” discussion time.

The years that you have at home with your children are a gift as is your business. The time necessary for each will be different for every family and situation. Take the time to find what works for you and set your schedule accordingly. Make it a point to evaluate your priorities every few months to make sure that your time in spent properly. The rewards will be well worth it, when your family not only is proud of your accomplishments in your business, but also more importantly your accomplishments as their mom.

Categories
Franchise

What’s Your Franchising Aptitude?

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The thought of being your own boss can sound pretty wonderful to someone tired of working 50 to 60 hours a week to make money for some impersonal corporation. And there is probably no better way to be self-employed than by buying a franchise and taking advantage of all that franchising has to offer: a tried and proven business model, initial and continuing training, an operations manual, a recognizable brand identity, corporate buying power, a national marketing program and often much more.
But if you’ve never been a business owner, you will probably wonder if you really have the skills to be successful as a franchisee. After more than a decade in the industry, I’ve learned that great franchisees come from a large variety of backgrounds and possess an endless variety of skills and personality traits. However, there are a few key characteristics that most successful franchisees have in common.
If you are considering the purchase of your own franchise business, I’d suggest you first take a look at the following attributes and determine if you have what it takes to be successful as a business owner.
Leadership
It can take an enormous amount of work to get a new business off the ground – not that you need to do everything yourself. That’s why leadership is an important attribute to a successful franchisee.
Are you comfortable delegating responsibilities, making decisions and dealing with the results of those decisions? Can you motivate your employees to work hard for you without constant supervision? Most importantly, do you lead by example, inspiring confidence in your employees?
If you can answer these questions affirmatively, you probably have the leadership qualities necessary to be a successful franchisee.
Coach-ability
“Whoa,” you may be thinking. “First I need to lead and then I need to follow?” As we say in Minnesota, “You betcha!”
While you may need to lead your employees, it is just as important in franchising that you understand you are not only buying a business but an entire system. Your success as a franchisee depends on you ability to learn and follow the system provided for you. If you think your time is better spent making your own rules and revising the system than in learning how to do it the franchisor’s way, you’ll be a failure in your business.
The whole advantage of franchising is that the customer gets the same great service and/or product from franchise to franchise and all the franchisees reap the benefit of that expectation. If you are unable, unwilling or uncomfortable executing someone else’s system, then you’d be better off starting your own business and leaving franchising to others.
If, however, you can understand the advantage of following a franchisor’s system, you are now one attribute closer to franchisee success!
Networking
As you choose your franchise company and the location to open it, you are also choosing to become part of the community. This is where someone with great networking skills will shine. By getting to know your neighbors and fellow business owners, you will be able to publicize your business more easily while also building good-will and loyalty with your customers.
For the business-to-business franchisee, joining civic organizations such as the local chamber of commerce will be critical to success by allowing you to network with the leaders of the business community.
If you are truly a people person and enjoy social interaction, you have one of the most important features of any successful business person.
Determination
The last attribute of most successful franchisees is that they are willing to do whatever it takes to make their business successful. Many people think that being a business owner means you take a lot of time off and are free to play golf three days a week. This may be true of some franchisees but it does not happen overnight! A lot of hard work is needed the first couple of years you are in business as you build your customer base, train employees and go through your own learning-curve.
If you are someone who is likely to quit when the going gets tough, this isn’t the career for you. However, if you have the determination to make it happen and will work whatever hours are necessary to establish your business, you have a good chance of success as a franchisee.
One of the statistics sited over and over in franchising is that franchise businesses are exponentially more likely to succeed than individual new start-ups. According to Department of Commerce figures, after seven years 91% of new franchises are still in business, as compared to only 20% of individual new start-up businesses. Perhaps one of the reasons for this success is that franchisors can hand-pick their franchisees and choose only those they feel have a good chance of making it as a business owner.
Do you have what it takes to be successful as a franchisee? If you have leadership qualities, have the willingness to follow a tried and proven system, are skilled at networking and have the determination to follow through, then you, too, may achieve your career goals through franchising.

KimberlyEllisPhoto.jpgKim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.