If you have good writing skills why don’t you capitalize on this skill for your retirement business? But there is a catch to these types of businesses. Don’t think your main business will be doing the writing. You main business will be selling. You’ll see as I go along what this means.
You could write a book and try to find a publisher to publish your book. It’s a low probability situation that a well known publisher will pick up your first book. You could take your book and have a “self-publishing” company put it together and make it available at all of the on-line book stores and any book store can order it for a customer. But you are the “Chief Marketing Officer” and the hardest part of the job is generating the sales.
If you have an expertise in some industry along with your writing skills, you could produce a newsletter for that industry. Most industries have national and statewide magazines. Focus on a citywide newsletter for that industry. Let companies buy advertisement to sell their spare capacity-time, spare raw material inventory, job openings or their unique expertise. You will have to add a number of industry interest articles each month, much of which you can get from the Internet, with proper approval from the author. You can also write articles about local industry leaders. Much of the work will be maintaining the mailing or e-mailing lists to send the newsletter to and getting it out. You will see that much of your time will be in the advertisement sales and newsletter distribution tasks.
You can also select a small “interest” or “geographic” area and develop a newspaper for that area. College campuses, ethnic groups, noted neighborhoods and hobbyists are some areas you can consider. The hard part of setting up a successful newspaper is finding a sector that businesses will be willing to buy advertisement to reach that audience. Once you have a large enough critical mass of advertisers, it is easy to tailor the articles and reports to be of interest to these groups.
Writers get your quills out and try one of these ideas. It is a low initial investment to get these businesses going. You will put in a lot of your time to get them started but it won’t take too much up front money. Small publications frequently do not provide enough profit for a full time job, but we are looking for businesses that will only supplement your income. More details of each of these ideas can be found in my book.
This new weekly column, 101 New Business Ideas for Retirees, is compiled specially for GetEntrepreneurial.com readers by Stan Spector. View all articles in this column by Stan Spector.
Stan Spector is the author of “Baby Boomers’ Official Guide to Retirement Income – Over 100 Part-time or Seasonal Businesses for the New Retiree”. The book’s website can be found at StanSpector.com.