Categories
Operations

10 Ways Envelopes Boost Direct Mail Sales

Article Presented by Ace-Envelopes

Direct mail can be used for everything from selling, raising funds, to generating more foot and web traffic to your store, restaurant, trade show or office. Besides just routing through the post, direct mail envelopes can be used for a variety of purposes. Below are some reasons to consider using printed envelopes for direct mail.

1. Establish company identity: Just as any other entity announces itself on printed material, so should businesses when it comes to their direct mail. Custom envelopes serve to let a potential customer know who you are, while also helping to cement your identity.

2. Professional impression: Before a piece of direct mail is opened, the envelope is the most important aspect of your communication. It is more professional at all times to use an envelope that represents your business.

3. Build Familiarity: A custom envelope, over time, allows customers to get to know who you are. On that basis alone, many will open your mail. This can only be accomplished with a custom direct mail envelope.

4. Special deal announcements: Everyone loves a sale or a special deal. Use the outside of the envelope to entice potential customers. Direct mail writers have always understood that the writing on the outside of an envelope can increase response.

5. Use colour to entice customers: A custom designed printed envelope can make a statement worth looking into. That’s the goal: to get the recipient to look inside of the envelope.

Vibrant colours go a long way toward achieving that goal. Use vibrant colours if you can, to make your mail stand out. You may find that various colours evoke certain responses, so don’t be afraid to change the colours frequently. One idea is to colour code according to holidays and societal events.

6. Change up the sizes: By changing the average size of the envelope somewhat, to set your direct mail apart from others. Try using both smaller and larger envelopes and note the responses you receive.

7. Graphics, illustration and design: Only a custom envelope can include the kinds of illustration, graphics and photography that include action and movement. Today’s audience expects to see graphics. The visual aspects of advertising are very powerful. Use them to convey your message and to effectively promote your products and services.

8. Personalize the message: Only a custom envelope may be used to personalize the company message. Use your company message on the outside of the envelope to draw attention. The more that people see your message, the sooner they will remember your company. The more familiar people become with your mailings, the better the chance that they will respond.

9. Try different ways of printing on the envelope: Use a flap side envelope. Use plastic or try a continuous form. Anything that is different will set your direct mail out from the pack, which means it could entice more interest. Try more bold colours; change the size, typeface and other adjustments.

10. Use the front and back of printed envelopes: Make every piece of “real estate” count. Figure out creative ways to say some of the same things or expound upon what was said on the back. This can be a very attention getting tactic and an opportunity to get the most out of your direct mail efforts, with custom envelopes.

Article Presented by Ace-Envelopes

Ace-Envelopes is one of UK’s leading suppliers of over 700 types of plain envelopes, bespoke custom made envelopes, business envelopes and printed envelopes fornext day delivery service to meet your business needs. For more information about envelopes from Ace-Envelopes please visit – http://www.ace-envelopes.co.uk/