When starting a new business, the list of different factors you have to consider seems to be everlasting. In this article we’ve outlined some of the key things we think you should consider when at the beginning stages of setting up a new organisation:
- New Office Premises
- Product Offering
- Social Media / Marketing
- Training & Employees
Lets start at the top of the list, the premise of the office. Location is key no matter what industry you’re working within. Obviously if you’re a fashion retailer, you could say that you need to be in a busy location where your customers are guaranteed to see you. But this strikes just as important if you’re a business/marketing agency, where the need to be in a location where your clients can travel to you is also an essential.
Next up, your products. What do you have to offer? We’re currently working in extremely competitive times where the need to set yourself apart from your competitors is almost obvious. Different factors will play to this, and when it comes down to it, the success of your products could be down to the employees you have, or the convenience to a client/customer because of your location.
Social media is huge and it’s only going to get bigger and bigger. Again, a number of different factors will add to how successful you’re online, but it all starts with needing to have an online presence. It’s somewhere your customers can find you, interact with you and be inspired. But more importantly for new businesses, it’s the place in which your customers will find you. Start with the basics, set up your accounts and start following the relevant influencers before moving onto things such as advertising and building follower counts. If this is all completely new to you, why not do a course? You’ll build your knowledge and there’ll touch on the basics, as well as more in-depth things.
It’s important to not only consider the types of employees you’re wanting for your organisation, but also how qualified you want them to be, and whether you want to train your staff up separately yourself, or send them on external training courses. If you’re hiring for niche roles, such as IT or marketing execs, it’s clear that when starting out, you want a strong team around you to support you. However, if the costs of hiring experts puts you off, then consider entry to mid level jobs and train them up. If it’s marketing execs, why not hire a graduate and send them on a CIM course? If it’s IT, then have a browse on LinkedIn and consider a course by Global Knowledge Network, where your employees will learn important skills to secure your networks. It may seem complicated, but sending one of your IT employees on something like this can have huge benefits for your organisation, as well as take the weight off you.