BusinessKnowHow: The good news and bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results.
The difference is based on what you put into your marketing before you implement.
By planning your marketing well, you can put more quality into it and therefore, get better results out of it. Here is an easy and effective method to plan your marketing so you can see better results from your marketing without spending more money.
1) Understand your strengths. People buy from you because you do something for them no one else does. Understand this and you’ve taken the first step to better marketing.
2) Identify your customers (your target market). To promote your business you should focus on people who value what you do. Your strengths (or competitive advantages) will help you focus on who will most value your service or product.
3) Create a meaningful message. The key in successful marketing is to deliver the right message to the right people as often as your budget will allow. So, you need a message that tells your target market why they should do business with you. Your message should reflect your strengths because those are what you do best. And, your message should be in terms that your target market is interested in.
4) Deliver your message as often as your budget allows. Now you have to find and purchase the appropriate delivery vehicles (or media) for your marketing messages. Unless your budget is unlimited, you need to choose delivery vehicles that focus your message.
Four Easy Steps to Getting More Customers [BusinessKnowHow]
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