It’s no surprise that the home owner’s market hasn’t just stabilized since the recent crash, but is actually beginning to grow once again. The long term realtors who stuck through the market downturn are back on their game and new realtors are beginning to open new enterprises.
With the increase in competitive realty it’s important to be prepared. Gaining attention, reputation, and conversion for properties are always front line; which means being prepared in all 4 areas of your real estate business.
Office:
It’s important to keep your office, whether it’s at home or in a rented space, geared for everything you’ll face on a daily basis. Everything here is standard for most offices, methods for keeping records and contacts, desk and workspaces, printing, and scheduling. Beyond that it’s a good idea to keep some additional tools handy to carry out with you. When showing clients a new home bringing a measuring tape along isn’t ever a bad idea so keep one on hand!
Offsite Marketing:
Your far reaching market needs to know where to go to find you. If you limit yourself to the houses where you’re selling you’ll miss out on a larger clientele! Share your information freely everywhere you go. Keep plenty of print media on hand to share and exchange like business cards for yourself and your business, postcards, and brochures for the services you offer.
On Street Marketing:
For Sale, Sold, and Sold By signs are a hallmark of the real estate industry. Everything from real estate signs and riders to take one boxes with your information show street foot traffic who you are and where to go. Just like offsite marketing, you shouldn’t ignore this crowd.
On Site:
You’ve attracted attention and opened doors to some of your houses. Even at this stage it’s helpful to have materials ready. Welcome signs, banners, even balloons to show off which house or houses you’re showing for the day. Keep hospitalities and refreshments on hand. Nothing is as welcoming as a plate of cookies and a bowl of punch or coffee by the door!