Mobile marketing is an innovative strategy of digital marketing, which will help you to reach target audiences through smartphones and tablets through email, social media, and also SMS. Mobile phones are used more commonly than desktops by consumers to do their searches. Thus, business owners need to focus on mobile technology and incorporate it into their marketing efforts. In this article, you will learn about how you can apply mobile-based technology in your marketing efforts to improve your business.
What do the statistics reveal?
- Mobiles are now accounting for almost 70% of the total digital media times.
- Almost over 60% of the total searches are coming from mobile devices.
- Consumers spend around 87 hours every month on their smartphones.
- Majority of the American consumers are using their smartphones for accessing search engines at least about once a day.
- Statistics also reveal that about 61% of the users would be unlikely to return to a specific mobile site in which they had some trouble in accessing, and only about 40% would visit the competitor’s website instead.
- 57% of all consumers say they will not be recommending businesses with a poorly designed mobile site.
Here are some of the things you should look into when you try to optimize your mobile website:
Your official business website will have to be responsive. You need to ensure that your templates and themes which you put on your website are responsive to the screen size of different devices like laptops, tablets, and mobiles. Although responsive websites are in use for some time now but still, a lot of business brands fail to incorporate them. As a result of this, they end up losing customers and revenues. You need to ensure that this does not happen. You should build your website for mobile phones also, follow these rules to help you in this aspect:
Do not use Flash and Java because a lot of devices do not support these technologies and will not do so in the future either so you should avoid them altogether as it can result in you losing customers.
The website must follow the following rules: –
- The screen sizes of phones are small, and hence you will need to write in such a way that it is easy to read.
- You need to use bulleted points.
- You should write short and punchy headlines.
- You must keep your paragraphs short.
- You should use legible text sizes.
Email marketing requirements that you should follow: –
- Use a short subject line on the emails you send out.
- Your email design’s template will need to be responsive to mobiles.
- Preview your subject lines before sending out the emails.
Your web pages need to be optimized for use on smartphones, or they will not get any ranks from the mobile searches. A lot of queries come from mobile devices, and hence you should consider getting your website indexed for mobile searches also.
You need to do the following tests on your mobile website: –
- You must test the speed of your mobile website because visitors will tend to leave if it takes a lot of time to load.
- You will need to analyze the performance of your website also and find insights for helping you to identify the methods that can make your website faster and also mobile friendly.
- You will need to check if your business website is mobile friendly and test how visitors are able to use your web pages from their mobile devices.
Mobile marketing by using SMS
SMS services are, no doubt a good strategy for business owners who want to connect with their customers. In order to boost your sales and improve your communication with your customers, you do not need hefty budget spending and plenty of time but focus more on SMS marketing, which is powerful as a tool also. More than 90% of the SMS messages get opened within the first 3 minutes while it takes more than an hour for a recipient to read an email. The rate of opening for SMS is more than 90 percent while it is about 20 percent with emails. Thus, text messages are more effective to engage consumers. And a lot of people make direct purchases when they receive a branded SMS.
You must always remember that
Directly marketing through mobile devices will be more personal a method to target audiences.
When you try to reach people through mobile devices, then you are reaching out to them on a more personal level. You will need to be respectful and clear in your approach. You should keep your text within 160 characters. Do not use any abbreviations and slangs. Offer the consumer something good. You should also be clear in who you are sending your message out to. You need to create a clear and precise call to action option.
If it seems too difficult for you to adopt mobile technology in your business because of financial constraints, then you can always opt for taking a business loan to cover the investment expenditures.
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Wrapping things up
For every business owner, it is important to embrace the use of new technologies as they appear first. This will help them to stay ahead of their competition in the world of digital and internet marketing. Mobile phones are an essential part of our daily lives these days and have taken over the world of digital and business marketing as well. By sending text message updates, you will be able to have more consumers hooked onto your business. Hopefully, the information shared in this article will have helped you.