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Does trust play are in business? In marketing and sales? How about operations or finance?

According to The Trust Edge by David Horsaager, you can gain faster results, develop deeper relationships and create a stronger bottom line, when people trust you.

According to Horsager, trust is defined as a confident belief in a person, product or organization.

Trust should be congruent. It asks that you do what is right, deliver what is promised, and to be the same each time.

We know trust is important. People want to work with companies and individuals they know like and trust.

If you are not trustworthy people will stop buying from you (89% according to Horsagger.)

So how do you develop trust? The simplest way is to have trust transferred from a someone to you. The reason referrals work so well is a transfer of trust. If you trust me, and I introduce you to a prospect with the expectations that you can help them, this introduction goes a long way to building trust.

Likewise, if a referral is handled poorly, that impacts trust relationship for all parties.

In what ways can you develop trust, other than a personal introduction?

Marketing messages that are consistent and meaningful to the prospect and not lying to the prospect of the sales and marketing process.

Doing what you say you are going to do when you say you will do it.

Being consistent in word and deeds is important.

Being responsive is essential.

Honesty plays a big role.

My belief is that trust is given at first but must continue to be earned.

How do you build trust with others and how would you like others to build trust with you?

Ron Finklestein

About Our GE Network Expert - Ron Finklestein

After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS Inc and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Visit Ron's website at



Finding The Right Company Car

Posted by Pamela Swift in Operations

Purchasing cars for you employees can be a huge expense, especially if you aren’t a large corporation that can make deals with car manufacturers. But, it is sometimes necessary. If your employees travel often, it is important to provide them with means of transportation. I am here to give you some quick and easy ways to find the right cars for your company.

  1. Do your research.

One of the most important things you can do for you and your company is to do research on the cars you are buying. I recommend doing this for a number of reasons. The first is that there are thousands of cars out there. Finding the right brand, make or model can be very overwhelming. One of the websites I often use before making a car purchase is They are a great resource to see a huge selection of cars in one place. Additionally, I love to utilize their review features to see the pros and cons of popular vehicles. Another reason I suggest performing research is to get the right price on your car. Because car prices are often negoitable, it pays off to be educated on your potential purchase. This is especially important if you are shopping for used cars. Performing research will help you know the impact the number of miles has on the price of a car.

  1. Buy in bulk.

Buying bulk is a great way to save money. Whether you are buying 2 or 50, buying more than one car will save you money. Dealerships and companies are looking to sell as many as possible. So when you approach a seller looking to buy multiple vehicles it is important that you tell them upfront. From there, they are often willing to sell you each at a lower price or as a group for a discount. This is a great way to save money on your company car purchase. But, it is important when you buy in bulk to purchase all the cars from the same location or company. You cannot get the same deals if you don’t do this.

  1. Buy the same cars.

When purchasing company cars, buying all the same cars may not be an important factor that comes to mind. But, buying all of the same brand, make and model of cars can save you on a lot of expenses. As stated before, buying the same cars will save you money via bulk discounts. In addition, purchasing the same cars will save you money when it comes to car maintenance. When you buy all of the same car, they are all on the same page. So, when lights burn out, something breaks or a car needs new tires, you can save time and money using the same repair products and maintenance company. With the same cars, you aren’t in a constant search to find a new repair man for that type of vehicle or paying more money for a specific light. Buying the same cars can help you save money and simplify to process.

  1. Buy a trustworthy car.

When you do your research, you should make sure the car you are buying is safe, holds up well and is good quality. These are key factors when you are buying multiple of the same vehicle. If the cars are known to break, be unsafe or is bad quality, the cost of the car will quickly add up. So, it is important to check for these factors early on when are looking into buying company cars. Though buying the cheapest car will cost you the least amount of money upfront, if the car is known to break, it will be way more expensive in the long run. These factors may not always come to mind, but over the years I have learned their increasing relevance to company car shopping.

Car shopping can be stressful and overwhelming, no matter who, how many or what kind you are shopping for. When it comes to company cars, the price goes up and so does the stress. It is important to take your time when shopping for a company car to find the right fit. If you are looking into purchasing cars for your company, be sure to check out this list before you do so. Buying cars for your employees is a hefty purchase and it is important to take the right steps in order to get find the perfect car. Doing your research, buying in bulk, buying the same cars and buying trustworth cars are four very important factors to apply when you are company car shopping.

When it comes to internet marketing, most small business owners are reluctant to start. They can only imagine spiralling costs in a highly competitive market – but with the right strategies, that won’t be the reality. In fact, you can conduct your internet marketing on a shoestring budget and still get your name out there. Here’s a quick guide on how to do it.

Use social media

This is the number one strategy that you will be using, and it should be a constant process. Social media is free, and that means you can do as much of it as you need to get those sales in. First, set up an account in your business name on all social networks – even if you don’t intend to use them all at first, at least you have reserved it for later. Set up a regular posting schedule, using scheduling software if you want to make it easier. Use hashtags and other best practices to ensure that as many people as possible see your updates and start following your brand. 

Encourage customer posts

When you have your social pages up and running, don’t forget to get your customers posting too. Use certain hashtags to promote your brand, and ask customers to tag their purchases when they snap pictures of them. You can include hashtags with a delivery note or product information, so it won’t take up any extra printing budget to get this information out there! Once your customers are posting, reward them by showcasing their best shots on your own page. This gives a new view on your products and also encourages even more people to post about them, thus spreading the word even further.

Work with influencers

It might not be cheap to work with every social influencer out there, but many of them might be happy to feature you in return for a sample or two. You may even find you only have to pay a small fee for those who have a bigger reach. People pay attention to what influencers say and the products that they recommend. This means that you are likely to grow your following and get extra orders right off the back of that promotion, so it’s a great strategy for growing quickly and maybe even going viral.

Use Facebook or Instagram ads

Even though you only have a small budget, you might still be able to reach people by advertising on Facebook or Instagram. The ad campaigns you can run there start from a very low price, and you can use their targeting algorithms to ensure that you only hit the kind of people who will be interested in buying from you. It’s very important to be as precise as possible, as this is how the ads work best. If you leave the options more open, you may end up spending more but getting worse results.

Have a blog

The best way to increase your website’s SEO is to have a blog which you update on a regular basis. You can do this weekly, or even more frequently. It will provide content for you to share on all your social media pages, as well as giving people another reason to stop by your side. Make the blog relevant to your products so that you attract interested buyers, instead of all manner of other people.

Using these strategies will hardly cost you anything, but it could increase your sales hugely and raise your brand profile. That makes them immensely cost-effective, especially when all you need to spend is time!

Michelle Arios works as Marketing Assistant for– New Zealand business database


Being the Kind of Leader Your Brand Needs

Posted by Pamela Swift in Branding

Your brand is anything you want it to be, and it might be anything you want to brand. Whether you are a business owner, an entrepreneur, a blogger, or anything in between, your brand is your business. Understanding what your brand is, what it has to offer, and what it provides is imperative. You must understand you are part of your brand, and that means branding yourself. You must be the kind of leader your brand needs to thrive, and that means understanding what makes a successful leader.

Be Open

The best leaders are the ones who are open and honest. Your brand requires your transparency. When you’re dishonest, people see right through you. It’s a good idea to just tell it like it is, admit when you’re wrong, and learn to take responsibility for things both good and bad. Your reputation and brand suffer far less when you make a mistake you’re willing to admit to and apologize for than it does when you try to place the blame elsewhere. Transparency is what your brand requires to grow and thrive.

Be a Team Player

Any executive assessment test will tell you being a team player is the best thing you can do. You are a leader, and you are the boss. The best boss is the one who doesn’t treat others as though he or she is in control and everyone else simply answers to them. The best boss is a leader who works with his or her employees as a team. Team players help brands grow. Would you rather your company be one with employees who don’t necessarily like working for you, or would you rather it be one where people love working with you? The happier they are, the better your reputation. It’s that simple.


If you want to become the kind of leader your brand needs, you must learn to listen. It’s very simple, and it means really hearing people. Start by being intentional when others are speaking to you. When it’s your turn to respond to them, repeat what they said in a short summary, answer their question or respond to their statement, and make a mental note of the conversation. It’s also imperative you remember listening isn’t always done with your ears. A good leader listens to body language, to moods, and to what’s going on around him or her. It’s up to you to take this, listen to what you see and hear, and apply what you learn to your brand.


If you cannot communicate well, you’ll never be a good leader. A good leader speaks up when he or she is unhappy. You will speak up when you are happy. You will state what’s on your mind rather than allowing your upset to become worse. You’ll keep your employees and customers in the know, and you’ll keep the lines of communication open. A good leader is one people feel they can speak to without fear or worry.

Offer Flexibility

Leadership is a role you cannot take lightly. One way to do that is to offer flexibility. Never forget to put yourself in the shoes of those around you, and be sure to offer flexibility when situations call for it. If you can do this, you learn to create a balance that everyone in your brand deserves. Life is rarely smooth sailing, but learning to be flexible with things that go wrong, things that go better than expected, and circumstances you didn’t see coming makes being a leader that much simpler.

Being a good leader doesn’t mean being everyone’s best friend. It means being someone who listens to them, stands up for them, and it’s a person who helps others grow. If you want to be the kind of leader your brand needs, take a look at the people who were leaders in your own life and pick their best attributes. Apply those to your brand, and watch as it becomes your personal dream come true.

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Article Contributed by Aloukik Rathore,

Before talking about how to succeed really, I need to speak a bit about failure and its outcomes. In the Business Industry, failure is often praised, especially when you fail fast. One thing that our elders have teaching for centuries is that you learn from your mistakes.

Amusingly, most of the pioneers in the Silicon Valley with their successful businesses had no real history in the market and very less or negligible experience. Indeed, the ignorance of the potential pitfalls seemed to be the catalyst and what enabled them towards success. As well all know that Success isn’t a good teacher, it’s the failure that makes you humble.

Keeping that mind, here are some of the best tips for my fellow hustlers and entrepreneurs that would help you towards the road of success.

  1. People are more prominent than strategy.

One simple way towards being successful is surrounding you with the people who are talented and like-minded. If you constantly are in the company of such people, chances are you’ll end up with great ideas together that will work for sure. If you are initiating with an idea and then try and find the required skills, chances are you’ll be putting a square peg in a round hole at the end.

  1. Be the Customer and know what he wants.

All the MBAs and Business schools preach about the importance of listening to customers. That’s great if you know what to look for. Most of the times, customers don’t know what they need but can easily describe what they want or what they hate. You can simply sell a product if the masses don’t demand it. Whatever business you are in, it is steered by the ability to know what people want and not what they say they want.

  1. Know about the size of your Market.

During my pitching and hustling times, most of the time when I was encountered by the VCs for investments, the first question that popped was to get the intel about the forecast of the potential market. Dominating a subtle market may take ten times the effort. Work out how big your opportunity is and what piece of that market you think you could own.

Most of the grooming and beauty startups initially target a particular kind of audience and knowing their potential growth, they expand, even to the different niche products as well. Remarkably, it works most of the time because of the investment in the market research.

  1. It’s all about the Timing.

You can never sell an umbrella on a bright shiny day. One of the most crucial reasons businesses succeeds or fail decided by their timing. Entering the market at the right place and at the right time matters a lot. All of which leads to my first point about not fearing the failure in life because you don’t always know until you try. Before there was a Facebook, there were numerous other social media platforms. Anyone remember Orkut? It was quite big in its time. Then Facebook came, and the rest is history. Facebook didn’t create a dramatically better a social media as it was all the same, but Mark did create it at the right time.

  1. Growth should be your Power.

We have all wondered that what we’ll do if we win any lottery. When initiating your idea into a startup or business, you need to think about what happens if it rises exponentially. How will you ascend? Who would you hire? Would you franchise the business in other cities as well? There’s a saying that if you are trying to build the plane while flying it, don’t be astounded if you crash.

All in All, never stop innovating. If you’re nourishing in the right culture and you are hiring amazing people, and consistently putting yourself in your customer’s shoes, then as an entrepreneur you’ve built a company that should endure. I am raising this last point because I believe as a company, you have two choices: either you innovate, or you die. It’s that much simple.

Author – Aloukik Rathore, Content Marketer and a Hustler

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