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New Webcomics series brought to you by #entrepreneurfail and Enjoy!

“Rome wasn’t built in a day either…” 

I first saw this unapologetic declaration on a billboard sign on a highway that is perennially under construction. And it always reminds me that startups have to be treated the same way.

Entrepreneurs and wantrepreneurs approach creating a startup empire differently.  Firstly, what’s a wantrepreneur? They are the eager beavers who may look, act, and seem like entrepreneurs – but all without owning an actual business!

Let’s examine the wantrepreneur scenario when building a startup empire:

  1. This is the one…the idea of the century!” Wantrepreneurs rarely focus on the problem to solve.
  2. “Oooooh features! I love features!” Wantrepreneurs don’t create a foundation and work incrementally, but instead fast forward and jump in the deep end before learning to swim.
  3. “I’ll just whip together the business in no time!” Wantrepreneurs always underestimate the time it takes to grow a business.
  4. “If you build it they will come.” Wantrepreneurs believe the only thing stopping them from customers, is the lack of product.
  5. “Money… I’ll figure it out later.” Wantrepreneurs severely minimize the needed funding for their projects.

To build an empire you need a foundation, vision, support, and patience. Serial entrepreneurs know this; it is second nature to them. As they move with tremendous speed, they know they have to learn to walk before they run. A scalable, repeatable business model is necessary before expanding too big or out of reach.

How do you approach building an empire? Let us know in the comments below.



Article Contributed by Sophie Andersen

Taking part in trade shows can be really useful and fruitful for every company. By participating in such events, you get to know other companies’ tricks and strategies and what is sometimes even more important, other companies also notice you. Beside fellow businesspeople, you also get in contact with the trade visitors. One of the crucial outcomes of being present at a trade show is representing your business and products, too.

Ready-made products

When it comes to products, the best advertisement for every business is to offer the potential customers to try their products. If you make something edible, you need to have large quantities of the given goods at the stand, so that passers-by and representatives of other companies get an opportunity to try your products.

Beside your own products, you always need to have some other giveaways. If the trade show and the branch you are a part of do not actual deal with self-made production, but you sell something, always have stacks of presents for the clients. Speaking from my own experience, it is obvious that many stands and book fairs and trade shows suffer from the lack of originality and creativity. If you visit several book fairs in one year, you will see that most publishing houses give discounts for the same books and even their booths look the same at different fairs. That is not a wise marketing strategy. You always have to have a certain quantity of giveaways and promotional materials with your company’s emblem on them.

Raffle and unusual promo items

Promotional materials can really increase the number of people who attend your booth and want to buy your products. Too many trade show participants have the same approach – pens, pencils, plastic bags, T-shirts and that is about it. If you all giveaway the same promo items, then none of you will be visible to other clients. Instead of wasting your money on the pen print, you could invest in a raffle. One member of promoting staff could stand at a particularly crowded corner at the fair and hand out leaflets for the raffle. Also, the leaflets should have a small map of the show and a mark to point at your place. In addition to that, there should be a serial number of the leaflet-ticket and the time of the raffle. The prizes for the raffle could range from umbrellas with your company’s name on them to thin raincoats in your company’s colours and other unconventional items. When throwing a raffle, it would also be great that you have a large promoting banner or a promotional marquee in colours and logo(s) of your company, too.

The booth spot

A very interesting thing when it comes to trade shows is the place for your booth, too. If you know that some companies overlap with your business targets, move from them, to the area where there are no rivals. However, you need to be aware that some trade shows insist on grouping the manufacturers of similar products in the same area. Whatever the case is, you always need to try to stick out and attract customers with the tips from this text.

About the Author:

Sophie Andersen is a marketing expert at Top Hat Marquees at Sydney. She is in charge for designing promotional marquee and make them look awesome at trade shows. Sophie loves to write and share her expertise.



5 Tips to Finding Success

Make a to-do list. And then crush that shit.

If you’re like me, administrative tasks seem menial and mundane. But an organization can’t run without the completion of these tasks (and more importantly, efficient completion). So make a list of priorities and start checking things off. You know that old adage “don’t put off to tomorrow what could be done today”? That is most true for successful businesspeople.

Do not to seek success; seek to break down the walls that you’ve built around yourself that keep you from success.

This, for all my fellow literature lovers, is a take off of one of my favorite Rumi quotes, which goes like this: “Your job is not to seek love, but merely to seek and find all the barriers within yourself that you have built against it.” Seeking success is like putting the cart before the horse. You need to put energy into creating an environment that will be an incubator for success. This starts with you personally and should radiate into every facet of the company.

Don’t stop seeking opportunities.

If you’re not feeling challenged at work, then what the hell are you doing? Complacency is something for which successful people never settle. Let’s say that you’re the best at your job. What else can you add to your plate? I’m not even relegating this to developing a professional skill; volunteer to organize a social for the office, take a leadership role on your intramural kickball team or simply offer to spearhead a new process.

Emulate successful people.

You’ve heard that successful people go to bed early, wake up early, carry a notebook for jotting down great ideas, make a to-do list every day, communicate effectively—and the list goes on and on. Strive to emulate the practices of successful people in your life that you admire instead of holding on to seemingly abstract ideas of success. It doesn’t always have to be about reading Steve Jobs’ memoir. Look to a professional you admire—a teacher, a boss, a family member or a mentor—and ask them about their good and bad habits. Emulate the good ones and stay aware of the bad. If you’re present, you can probably avoid some pitfalls they’ve already endured.

Stop reading advice columns written by people you don’t know about being successful.

Seriously, you gotta get out there and find out what works and what doesn’t for yourself. Start by getting out of the office and into the world, which will inspire you in ways you never thought possible. Whether you’re a business owner, an executive, or an entry-level associate, make your professional goal to be an idea machine. When you see something that you love or detest, ask yourself why. This is how you develop your values, which is imperative for any successful person.

About the Author:

Amber Ludeman is CEO of social marketing firm matchstick social headquartered in Charleston, SC. matchstick specializes in the social branding of small-to-medium-sized businesses.

Cash flow management is an ongoing challenge for many entrepreneurs and business owners. It is crucial to keep a close eye on accounts payable and accounts receivable to ensure there are no financial gaps in receiving payments and using those incoming funds to pay important expenses.

Below is an infographic from Citizens Bank that outlines what to pay special attention to when analyzing accounts payable and receivable. You can even use specific accounting software to help track payment dates and financial projections. Then, you can truly understand if you’ll need additional funds to assist you with your business goals, whether it’s a small business loan or line of credit to help with equipment or everyday needs. Is there a strategy that works well for you? Let us know in the comments.

Business Cash Flow Infographic

Consider small business loans from Citizens Bank.

Why Do You Need a Vacation

When so much is dependent on you, and when you are juggling multiple balls in the air at once and not only that, but you are totally convinced that the big deal will come through at any moment, why do you need a vacation? A vacation, time off when it’s near impossible even to have a cup of coffee with a friend? And you’ve been doing just fine (you think), going without even a short holiday since you started your company or business.

This is a dilemma many small business owners and entrepreneurs have. They are convinced that their business will fall apart, customers will migrate to the competition, and all new deals will evaporate if they head out to enjoy a vacation.

Good friend and mega-entrepreneur, Bill, 2nd generation CEO of a successful family company, was quite beside himself about taking a vacation. Juggling multiple balls at once, totally convinced that the next big deal will come through at any moment, near impossible to snatch a cup of coffee with old friends; you know this guy….

Finally he told me he was taking two weeks and doing a tour in a newly restored private antique railcar with a friend. This very custom rail car would hook up to several different scheduled passenger trains around the country! And this was in the dark days before cellphones and the internet, so it was going to be a real break from company routine.

So what prompted Bill to change his mind about taking a vacation? Think about this, it could change your mind also: Bill’s doctor said to him, if you take a 2 week vacation, when you return you might be two weeks behind with your work, but you will be able to catch up; and in the overall scheme of things what really is two weeks behind? If you drop dead, you’ll never have the opportunity to catch up, put things right, or do new deals for the company! You will be behind forever!

Bill took his rail car tour, and had the most amazing time inviting people on board for segments of the trip, getting reacquainted with old friends and meeting new friends (with the time to listen to others), expanding his horizons and perspectives (embracing new dimensions) by what he saw along the way and people he talked to. When he returned he said he had new clarity, more energy, and he felt the benefits of the time away were far greater than the aggravation caused by being behind two weeks; and best of all, he was still alive!

Ask yourself the following key questions, and if your answer is “a long time ago”, take a vacation!

1.When was the last time I had an all night conversation (with anyone) about the meaning of life?

2 When was the last time I built ‘castles in the air’ (for no reason)?

3 When was the last time I had a 3 hour lunch, for the food & the experience, not for doing business?

4 When was the last time I read an actual book, in bed, until noon? No electronic devices in sight….

5 When was the last time I did nothing, and enjoyed it?

There are many helpful and fun messages you can leave on your email auto-reply, your store front, or your social footprint, to keep customers, clients, and even employees gainfully engaged, while you take time to vacation; and in fact you’ll find many people are more receptive to make deals when you return in your newly relaxed, de-stressed state of well being!

It’s not a coincidence how often that deal you have been waiting for will happen precisely when you get back to your office; and don’t you wonder sometimes if it would have happened if you had not gone on vacation?

This was first seen on Entrepreneurs Questions: Why Do You Need a Vacation


About Our GE Network Expert - CASUDI Caroline Di Diego

Caroline Di Diego is a social media whisperer inspiring brands and communities to find their social voice via new media. Casudi has 25+ years of experience helping grow companies from concept/chaos to fundable and profitable. She is the creator of the successful Entrepreneurs Questions EQlist.

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