BusinessKnowHow: The good news and bad news about marketing is that price and results are not necessarily connected. You can pay the same price for poor results as you would for great results.

The difference is based on what you put into your marketing before you implement.

By planning your marketing well, you can put more quality into it and therefore, get better results out of it. Here is an easy and effective method to plan your marketing so you can see better results from your marketing without spending more money.

1) Understand your strengths. People buy from you because you do something for them no one else does. Understand this and you've taken the first step to better marketing.

2) Identify your customers (your target market). To promote your business you should focus on people who value what you do. Your strengths (or competitive advantages) will help you focus on who will most value your service or product.

3) Create a meaningful message. The key in successful marketing is to deliver the right message to the right people as often as your budget will allow. So, you need a message that tells your target market why they should do business with you. Your message should reflect your strengths because those are what you do best. And, your message should be in terms that your target market is interested in.

4) Deliver your message as often as your budget allows. Now you have to find and purchase the appropriate delivery vehicles (or media) for your marketing messages. Unless your budget is unlimited, you need to choose delivery vehicles that focus your message.

Four Easy Steps to Getting More Customers [BusinessKnowHow]

• 0 Comments

  

Comments

 Add your own comments

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: (you may use HTML tags for style)

What next?

 Digg it

 Save This Page

 Subscribe to GetEntrepreneurial.com

 Leave a comment

Next Article: Freecycling »

Previous Article: Best Tech Help »

Marcel Sim is a GE Network Expert. View Marcel Sim's profile or read more articles from Marcel Sim. Learn more about the GE Experts Network.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Related Articles

 Reknit Your Old Sweater » Springwise: Each month, Reknit will unravel old sweaters and re-knit them into a different item; this January, it's scarves. Consumers begin by...

 Marbling Art on Stone » Hurriyet Daily News: Saadet Erciyas, a female entrepreneur from İzmir, and her team are creating decorative products by using the marbling art...

 HP's Store in Store Concept » AMEinfo.com: HP Middle East announced its new retail strategy in the UAE - HP Store in Store, which is focused on facilitating enhanced...

 BIZNESS! Newsletter Issue 97 » Square Payment Square is a mobile app that lets you start accepting payment cards immediately with no contracts, monthly fees, or hidden...

Need more brand new promising business ideas and innovations around the world you wish you'd thought of? Visit CoolBusinessIdeas.com now!

Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free biweekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    

---