AddThis Feed Button
AddThis Social Bookmark Button
Free Newsletter Signup

I have two good size dogs (both greater than 50 pounds.) I installed an invisible fence to give them some room to run without hurting themselves.

An invisible fence shocks (via the collar) the dogs when they get too close to the fence. It is not  a harmful shock, just enough to let them know the boundaries.

Yesterday, I wanted to take the dogs for a walk and removed their collars so they could leave the yard. Neither dog wanted to leave the yard for fear of shock. I had to carry both of them across the fence line. One on the other side both had a great time.

How does this apply to marketing?

When to comes marketing many of us wear our marketing collar. When our marketing does not work, the shock we experience is lack of results, spending money, and wasting time. The collar limits what we might try; we say to ourselves, “after all I tried that and it didn’t work” or “what if it doesn’t work and I waste all this money (time)?”

I once had a roofing client and we were planning some marketing tactics. Every  tactic I suggest his response was the same, “I tried that and it didn’t work!” After the 10th suggestion I finally said, “these tactics have worked for thousands of companies but they don’t work for you, what is the one thing they have in common?”

He thought for a moment and said, “me!”

This gentleman was never trained is marketing and he made several fundamental mistakes that, if corrected, could have a big impact on his business. But his invisible fence would not allow him to try something different. His yard was pretty small and his company was suffering.

What is your invisible fence? Is it spending money on marketing or on marketing coaching? Is it trying something you never tried before? Is it fear of failing or not knowing who to trust? What is the shock you feel: shame for failing, embarrassment for not knowing, fear of being taken advantage of or not being in control?

Marketing can be easy and fun when you know what you are doing. And it doesn’t have to cost a lot of money because you can do it yourself. It is not that hard.

Let’s remove your collar or at least provide you the opportunity to remove the collar and learn a proven  marketing system that works to generate more leads, convert more leads to customers, get customer to buy more, sell value – not price, make more money, learn how to build a website that generates leads, learn dozens of up sell, down sell and cross sell strategies that your competition does not know or use, learn how to put your follow-up on auto pilot and so much more – all at your own pace.

Ron Finklestein

About Our GE Network Expert - Ron Finklestein

After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS Inc and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Visit Ron’s website at http://ronfinklestein.com.


 
 
 

 
 

Comments are closed.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>



Free BIZNESS Newsletter
Enter your name and email address below to receive updates whenever a new article is posted on GetEntrepreneurial.com Experts Network, a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs.


  Meet Our GE Network Experts!

Meet Our GE Network Experts!
 

Recommended Resources


Newsletter

  • Enter your name and email address below to receive updates whenever a new article is posted on GetEntrepreneurial.com Experts Network, a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs.

Recent Comments

About GetEntrepreneurial.com

GetEntrepreneurial.com is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of GetEntrepreneurial.com Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.
 



Newsletter

Enter your name and email address below to receive updates whenever a new article is posted on GetEntrepreneurial.com Experts Network: