Article Contributed by Beata Green
Today, internet access is essential if you are running a business. So is being accessible to the world with your own website. Web and mobile device applications can ensure that you are always reachable, no matter where you or your customer may be.
Why Your Business Needs a Web or Mobile App
Having an app for your business offers a multitude of benefits. First, it is highly likely that your customers are busier than ever and as such, are using apps to help them get things done. That’s because apps allow them to have all the information they need the second they need it.
Having an app can not only help you to attract customers, but it can also help you to retain them. Customers search for products and services online before going any other route. Businesses that have an online presence as well as an app that customers can download are companies that understand today’s consumer culture.
Apps can also help you to reinforce your brand, increase visibility and build customer loyalty. For your customer, your app can give them instant access to your products or services, as well as help them to find and contact you instantly.
If you want to start developing an app for your business but aren’t sure where to begin, you may get some inspiration from the following mobile app trends.
Photos and Videos
Videos are a popular way for millions of people to pass the time. In America, roughly 30 minutes a day is spent watching videos on mobile devices. An app that provides information about your company via video, or one that allows the user to play videos with useful information that’s relevant to them may be something to think about.
Location-Based Apps
Apps that assist customers with navigation are becoming more popular by the day. An in-store app that directs customers to the products they are looking for can increase convenience, thereby increasing the likelihood of a sale.
Comparison Apps
Showrooming is a trend that is showing no signs of stopping. This phenomenon occurs when a customer visits a store and takes pictures of products with their mobile device. This is done so that the customer can compare the price of the product at different stores. Showrooming is looked down upon by many stores, but you can embrace the trend by developing an app that allows customers to compare your product prices with competitors.
Cloud-Driven Apps
Offering an app that customers on all devices can access can be of big benefit. Not only do cloud apps offer a rich user experience, but they also allow developers to be instantly notified about the experiences customers are having. This allows for real-time improvement and development to occur.
Optimising Your Web Site for Mobile
A question often asked by businesses is whether they should optimise their website for mobile users instead of developing an app. This may be the ideal option for a new business with a low marketing budget, as it can help the business to ensure that customers have direct access to products and services without the financial outlay that app development requires.
A mobile-friendly website can be created to respond to different mobile platforms accordingly, which can cost more than traditional website design. However, doing this and then developing an app that provides users with a shortcut to your site can save a lot of money.
When trying to decide on app development for your company, considering which route is the better investment for your business over time should be the primary consideration.
About the Author
Beata GREEN is Managing Director of HeadChannel Ltd., London based bespoke software development company. She is responsible for overall strategic direction and overseeing the company’s continuing growth, building closer client relationships and maintaining best working practices. She enjoys brisk country walks with her red fox labrador and then relaxing in front of a TV crime drama with a glass of red wine.