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Planning & Management

The Business Process Management Playbook For Elite Managers

Article Contributed by Finn Pierson

When it comes to being an elite manager, you need the right tools and strategies to succeed. Without them, you risk losing to the competition in various sectors of your market. To keep the business process of management under control, use the tips below:

Customer Service

If your management team has experience in customer service, you will be at a distinct advantage. Thankfully, high quality customer service training is something every business can afford and use right away. Understanding how to put the customer first in every transaction has a number of benefits. First, you can anticipate their needs so problems don’t arise in the first place. Secondly, there are referral opportunities that arise. That means free marketing and advertising.

Sales

Many of the best managers know how to sell. Selling is more than a skill, it is a lifestyle. If you can sell, there isn’t anywhere you can’t succeed. Knowing how to uncover needs and guide people through a proven process to make a purchasing decisions is what every business depends on. Luckily, you can get out in the field any time you want and get real experience fast. That way, your sales team will know that you’ve been in their shoes before.

Copywriting

There’s a saying that copywriting is simply salesmanship in print. That is to say that copywriting converts the sales process into something digital and portable. Whether it is a long form sales letter, email, or advertisement, you can apply your knowledge of great copy to sell more for your company. The best part is that once you create this asset, it continues to work for you without additional time or money put into it.

Marketing

Sales is necessary and important. However, marketing aims to make the selling portion of business irrelevant. That means that your marketing should be focused on putting your product in the best light possible. For example, if you have a premium product, your marketing skills should highlight why it’s good to pay more for your solution. If you get great at this as a manager, there’s no limit to how well you can grow your business.

Finances

Finance can be scary and confusing, but it doesn’t have to be. If you take some simple finance courses, you can know more than the majority of people competing in your market. Never hesitate to hire a CFO or other professional into the right role, but don’t leave yourself in the dark. Finance is a tactic that can stretch money and do magic with less investment.

Team Management

Nothing gets done in business without a whole team working hard. If you don’t manage your team, they will eventually resent you. To manage your team better, try conducting team exercises regularly. These create bonds between workers. When everyone is on the same page, it decreases drama and boosts productivity. And that’s a result that’s win-win.

Motivation

A highly motivated work force will make more products and services in less time. They do this because they have a clear understanding of why they’re working for your company. When you motivate people, always use the tactic of visualization. Allow them to clearly see what the gold at the end of the road is.

Market Research

You can always design a product and then try to find a market to sell it to. However, this is the most expensive way to grow a brand. Instead, smart business managers always ask themselves which market they want to reach first. Then, they design solutions specifically for them.

Markets are dictating that managers have to be performing at their best to stay competitive. It’s crucial that you use the right tips and techniques. Without them, your profits and productivity can suffer. Make sure you’re schooled up on the skills above and enjoy better results in your company.