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Article Contributed by Dan Razak

Starting a new business endeavor is a strain in every conceivable sense. It takes hard work, plenty of money and a lot of courage and can-do attitude. Finances are often one of the key stumbling points – finding investors is tough, and money is almost always tight in the beginning. Another problem point is how to differentiate your company among a sea of others. What can you do to stand out and attract clients? Luckily, the right tools for success are out there. Your own unwavering determination and a great product or a quality service are your foundation, but there are ways new technology can help you build on them to achieve success.

Better yourself

Education is a process that never stops even if you only want to maintain status quo, let alone go forward. Technology is changing at a breakneck speed, and keeping up is necessary to stay in the game. Luckily, there are plenty of apps, libraries, tutorials and platforms where you can find everything from books, videos, frameworks, online classes and even mentors.

Manage your releases

Release management has come a long way, and it’s an integral part of the production and release process that ensures the best results. Transparent communication between members of the same team, as well as between several teams working on different aspects of the project, secures optimal results in a minimum amount of time, with little to no idling. As the date of release draws closer, versatile test management software can be used to check for any bugs. That way, when your release date comes, you can rest easy knowing that no unforeseen situations will arise.

Embrace the cloud

Cloud computing is not the future – it is already here. On-site hosting is slowly but surely going the way of history. While it used to be normal for a company to own its own servers, companies are finding that working in the cloud has many benefits – the most important and convenient ones are probably scalability and lower costs. However, let’s not dismiss increased flexibility, easy remote access, and even – why not – less negative impact on the environment thanks to the sharing of resources and their complete utilization.

Utilize analytics

Big data is one of the fastest growing fields right now. Given its usefulness, that isn’t going to change anytime soon. Proper analytics can change the way you do business and make decision making easier – almost foolproof. After all, numbers don’t lie. Big data is used for everything nowadays: the placement of products in supermarkets; production in all kinds of industries; healthcare; marketing – particularly targeting clients; scientific research; optimal performance of automated processes and machines; finances and budgeting; improving living conditions – the list goes on and on. In business, big data can take the guesswork out of decision making, thus minimizing risk.

Be part of the community

The IT community, unsurprisingly, has a very strong web presence. Whatever your niche, there is no doubt that you will find your tribe online. There are plenty of social networks, maps and global communities devoted particularly to startups, entrepreneurs, programming languages, freelancers, and any other community you can think of. The global think tank is extremely useful, as sites like Stack Overflow can help you solve any problem you might be encountering. Creating connections with like-minded individuals who are in the same business as you might also provide interesting opportunities for cooperation.

The world is changing rapidly. Technology is transforming faster than ever, and those who learn how to utilize these new developments first are the ones who will reap all the benefits.

About Author

Dan Radak is a marketing professional with eleven years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.


 
 
 

 
 

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