“I see you everywhere!” Yup, I get that a lot! Colleagues and clients tell me all the time that I seem to be “everywhere.” They see me on YouTube, Facebook, on blogs and on Twitter. I am definitely visible! But my online visibility is no accident. My visibility strategy is simple: I leverage the power of video to increase my exposure – and you can, too!
With the proliferation of video sites and social media sites like Facebook and MySpace, more and more of us are making web videos – and that’s a good thing. However, an amateur or poorly produced video will not put you or your business in the best light. Fortunately, there are a few little things you can do that will make a BIG difference! If you follow this simple advice, your videos – and your business – will look much more professional online.
With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business.
Producing a television ad can seem a daunting and expensive task. Fortunately, with today’s easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. Don’t get so caught up in the production process that you lose sight of your advertising objective – it’s not creative unless it sells!
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