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Posts Tagged ‘training

For a woman interested in buying a franchise, evaluating the training a franchise business offers should involve even greater research – after all, this is about your future – not a vacation.
As part of your due diligence when researching a franchise opportunity, find out everything about the training a franchise system provides. A good training program should cover not only the product or service but also setting up the business, marketing, employee management, business procedures, reporting, etc.

If you are like most women, you chose a career path at the tender age of 18 or 19 and have dutifully followed that path for many years. But let’s say you’ve grown tired of your career, or worse yet, never liked it to begin with. What are your choices?
How do they make the transition? Many times through the power of franchising and one of the bonuses you’ll discover about franchising is that they can train you to excel in a job you’ve never done before!

05Jan

Runaway Sales Calls

Posted by Russ Lombardo in Sales & Marketing

I was in one of those memorable events once along with one of my resellers, in a previous life. Since we only sold through the dealer channel (i.e., value-added resellers), I was there representing the software vendor I worked for at the time and supporting our reseller. So I let the reseller run the meeting. Sounds innocent enough. Yea, Right! The client had about four or five people in the room and were very polite and cordial. And then they brought in Hans, their “technical guru”. (Seriously, that was his name – Hans) That’s when things changed for the worse.

20Dec

Pricing Strategies

Posted by Russ Lombardo in Sales & Marketing

“The real question is not how much to charge per hour, but how valuable will this project be to your client? And that is something only you (and your client) need to work out. But I will tell you this — I do nothing for just a few hundred dollars. It’s not worth my time to get a few bucks for a small project, unless it is one step toward a committed larger project (i.e., Phase 1). Why? Because my time is valuable too. These small jobs are often the customer’s attempt at trying to get free advice. If it only takes a brief moment to figure out, and therefore only worth a few dollars, then how valuable can it be? Not very! However, if this is multi-phased project and the first phase is a brief project plan or needs analysis, then it is definitely a valuable exercise and therefore worth doing, since it is part of a larger project.



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