09May
Posted by Tracey Lawton in Home-Based Business
For many solopreneurs they think that once they’ve set themselves up in business it’s all about marketing, marketing, marketing. But there’s one very important piece of the puzzle you need to have in place before you start your marketing … and that’s your managing. Building a successful long-term profitable business isn’t about “marketing” your business, [...]
06Oct
Posted by Tracey Lawton in Sales & Marketing
As a solo service professional you are probably already clear on who your niche is, i.e. you know who those people are who want and need your services, but are you providing the solution to their problems in the way that they want? If your products, programs, and/or services are not selling as well as [...]
16Sep
Posted by Tracey Lawton in Entrepreneurs
It’s easy to let things slip over the summer – after all the weather’s far too nice to be indoors organising your office! However, the reality is when you do settle back into working after a break unless your office is organised you spend more time looking for files, business cards, papers, than you do [...]
29Jul
Posted by Tracey Lawton in Online Business
One question I get asked a lot is which online marketing service should I use (or variations thereof): “I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?” “Which is the best service to use for my newsletter – Constant Contact or [...]
Sometimes size does matter. When talking about a piece of chocolate cake – bigger is always better. When evaluating new cell phones – smaller gets the nod. In franchising, there are some advantages to being part of a large franchise system and other advantages to joining a small system. The question is not, “Which is better?” but “Which is better for you?”
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