It happens. For many of us entrepreneurs, our business is built around us. So when we get tired, stressed, overwhelmed, burnt out or lose our mojo, our business suffers. And when that happens, it can impact us in all sorts of negative ways. So when we do lose our mojo, what can we do to [...]
04Oct
Posted by Michele PW in Sales & Marketing
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people [...]
30Jul
Posted by Michele PW in Business Ideas, Sales & Marketing
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.
25May
Posted by Michele PW in Business Ideas
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
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