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Posts Tagged ‘seo

In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people [...]

Successful small business entrepreneurs are likely to have some combination of these important personal characteristics.

Even with the ongoing recession, building a business online remains a viable approach for any new start-up. Why? Well, while even online retailers are feeling the pinch of a tight economy, they are also expected to pick up market share at the expense of traditional retailers during this downturn. So, an online approach is both more sustainable during a slowdown and a way to get more out of the next economic recovery.

If you’re starting a business right now, marketing can be one of the first efforts to take a hit. After all, why should you market products aggressively to customers who aren’t ready to spend? Cutting back on marketing efforts right now is actually a pretty risky move- studies show that companies who increased or maintained [...]



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