A tale of two companies The contrast couldn’t be sharper. Company T had lost it’s direction and was sinking fast. Where sales were once $18M, they ultimately plunged to less than $6M. Where they once set the standard in their industry for customer service, now they were the joke of the town. Company C was [...]
30Dec
Posted by Andy Lopata in Networking
Networking is booming at the moment with more organisations being formed every week. Many of us, however, attend networking events because someone says it is a good idea or we hope that we will meet someone of interest. Beyond that, few people have a clear vision of what success will look like for them.
More people now recognise that events will not be populated by people looking to buy their product (after all, how many people attend events with a view to buying?) and so, fortunately, the instances of being ‘pitched’ as soon as you shake hands seems to have diminished. However, this leaves a vacuum. If you can’t go to events to sell your services, how can you make them work?
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