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Posts Tagged ‘Russ Lombardo

To sell value and develop a relationship-selling environment, you need to become a strategic partner who can bring value to the entire relationship, right from the start. Spending more time in the up-front phases of the sales process to build rapport and trust and to properly qualify your prospect to understand their needs, will make the next steps in the process go much easier and quicker.

05Jan

Runaway Sales Calls

Posted by Russ Lombardo in Sales & Marketing

I was in one of those memorable events once along with one of my resellers, in a previous life. Since we only sold through the dealer channel (i.e., value-added resellers), I was there representing the software vendor I worked for at the time and supporting our reseller. So I let the reseller run the meeting. Sounds innocent enough. Yea, Right! The client had about four or five people in the room and were very polite and cordial. And then they brought in Hans, their “technical guru”. (Seriously, that was his name – Hans) That’s when things changed for the worse.

20Dec

Pricing Strategies

Posted by Russ Lombardo in Sales & Marketing

“The real question is not how much to charge per hour, but how valuable will this project be to your client? And that is something only you (and your client) need to work out. But I will tell you this — I do nothing for just a few hundred dollars. It’s not worth my time to get a few bucks for a small project, unless it is one step toward a committed larger project (i.e., Phase 1). Why? Because my time is valuable too. These small jobs are often the customer’s attempt at trying to get free advice. If it only takes a brief moment to figure out, and therefore only worth a few dollars, then how valuable can it be? Not very! However, if this is multi-phased project and the first phase is a brief project plan or needs analysis, then it is definitely a valuable exercise and therefore worth doing, since it is part of a larger project.

Nevertheless, when it comes right down to it, who gets the ‘ax’ when the revenue numbers aren’t achieved? Who gets fired when the territory doesn’t hit quota? Who gets kicked to the curb when the big deal goes to a competitor? The SALES REP!!



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