Posts Tagged ‘promotion’
It’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets.
Celebrity endorsements are a staple in advertising, with more than 20 percent of all ads today featuring a famous face, voice or likeness. Even smaller businesses are using celebrity spokespersons. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. But celebrities don’t have to be major national names. Local and regional “celebrities” can also help pitch a marketing message for your small business.
Producing a television ad can seem a daunting and expensive task. Fortunately, with today’s easy access to TV production tools, creating a TV spot is well within your reach. One caveat: While making a TV ad can be relatively easy, producing a GOOD one is much more challenging. Don’t get so caught up in the production process that you lose sight of your advertising objective – it’s not creative unless it sells!
Public relations can be an effective way to generate awareness and name recognition for your business. PR is also considered to be a low-cost alternative to other marketing tactics such as traditional advertising and media buying.
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- Tags: marketing, media, newspapers, PR, press, press release, promotion, public relations, publicity
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