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Posts Tagged ‘passion

Anna is a client of mine who, after 25 years in her field, is tired of the work.  It is boring and just doesn’t get her juices going.  She wants to strike out onto a new path or she wants to do something important and make a contribution. “Karen, I just want to be passionate [...]

10Jul

Your Niche, Your Ideal Client and Your Message

Posted by Michelle Ulrich in Starting Up

Why should you think about your niche, your ideal client and your message? If you don’t and your competitor does, guess who will get the client or close a sale? Your competitor will. These three areas will set you apart, create your unique selling proposition, and differentiate you from your competition.



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