04Oct
Posted by Michele PW in Sales & Marketing
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people [...]
30Jul
Posted by Michele PW in Business Ideas, Sales & Marketing
It’s easier than you think to transform your website from just a “pretty face” on the Internet to a money-making machine. Read on to discover the 3 crucial elements all money-making websites must have.
25May
Posted by Michele PW in Business Ideas
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
19May
Posted by Michele PW in Business Ideas
I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
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