18May
Posted by Michele PW in Sales & Marketing
In case you haven’t been paying attention, there are more events out there then you can shake a stick at. And every time you turn around, even more events pop up. For the most part, I’m glad there are so many events because there are many good reasons to attend them. The networking, the learning, [...]
11Feb
Posted by Michele PW in Sales & Marketing
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if [...]
There’s no question you can start and grow a business without a marketing plan. However, I can tell you from personal experience, if you’re feeling stuck and can’t get to the next level, it’s probably because you never took the time to put a marketing plan together. Having a marketing plan really is the key [...]
30Dec
Posted by Michele PW in Business Ideas
There’s no better time to take stock of your business than the time between the end of one year and the beginning of the next. It’s “out with the old, in with the new” and that includes out with anything that isn’t serving you or your business at the highest level, and in with what [...]
02Nov
Posted by Michele PW in Sales & Marketing
Of all the things entrepreneurs struggle with, this one is probably the most difficult and most dangerous. Why? Because it directly impacts the success of your business. I know I’m not revealing any big eye-opening secret when I tell you that if you don’t regularly and consistently market your business, your business won’t grow. I [...]
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