According to the National Center for Policy Analysis there are nearly 17 million home-based businesses in the U.S. today. As the number of business rise, it becomes increasingly more difficult to effectively market a small business. And when the small business is run by mom with a minuscule advertising the budget, the challenge becomes even [...]
29Jul
Posted by Tracey Lawton in Online Business
One question I get asked a lot is which online marketing service should I use (or variations thereof): “I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?” “Which is the best service to use for my newsletter – Constant Contact or [...]
One of the most successful online marketing strategies you can do these days is to submit your articles to various article submission websites. This is a great way to promote your services, your expertise, and, most importantly, grow your subscriber list! It has been well documented that one-way links to your website increase search engine [...]
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities.
The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get personal: as much as possible, market on a one-to-one, face-to-face basis
19Mar
Posted by Tracey Lawton in Online Business
Marketing your business is one of the biggest challenges for any solopreneur – it’s a task we all find quite daunting, and are simply overwhelmed by all the information that’s available. Below I have put together some information on 3 simple and low cost marketing ideas, which you can easily implement right away to create [...]
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