What Can Amy Winehouse Teach Us About Marketing?
by Lou Bortone, Your Online Branding Guy (www.OnlineBrandingGuy.com)
With the advent of broadband Internet access and the proliferation of free video hosting sites like YouTube, Blip.tv, Revver and Veoh.com, today anyone with a camcorder and an Internet connection can produce a video and share it with the world. Producing video for the Web can be a powerful marketing tool for your business.
Local public access TV stations may be the best kept secret in America. Where else can you get free access to training, equipment, support and the local airwaves all in one location? For small businesses, local access TV is an opportunity to produce your own TV show, become known in the community and build your reputation as an expert in your field.
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