Recently, the Lou Bortone, a.k.a. “The Online Video Guy,” was interviewed on Blog Talk Radio about the explosive growth of online video, and how entrepreneurs can use web video to promote and grow their business. Highlights of that interview are below:
For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities.
The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get personal: as much as possible, market on a one-to-one, face-to-face basis
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