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Business networking is both an art and a science. The advent of E-Networking has opened up a new online world of “Mega-Networking.” From the proliferation of social networking sites like My Space and Facebook – to more structured, in-person networking groups like Business Networking International (BNI), there have never been better opportunities for expanding your network. Still, many of the proven “rules of engagement” apply, because, whatever the method, it’s all about relationships.

One of the very first things you learn in the Guerrilla Marketing Coaching Program is that EVERY contact with your customers and prospects is marketing. Each and every point of contact – from the way you answer your phone to your e-mail signature to your website to those goofy photos you posted on Facebook – makes up your personal brand. All of it! If you don’t believe me, just Google yourself and see what you’ve put “out there.”

15Dec

Socially Challenged?

Posted by Andy Lopata in Networking

Far from the days of the old school tie and unusual handshakes, the last decade has seen an unparalleled rise in business networking. Many of the traditional networks, such as the IoD, Chambers of Commerce and Rotary have had to rise to the challenges posed by a host of groups, both international and local. While [...]



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