Posts Tagged ‘internet marketing’
Over the years I’ve worked with hundreds of entrepreneurs and small business owners. And there is one thing I know to be absolutely true. It is NOT easy to own your own business. So if owning a business is tough, why would you make it all that tougher on yourself by believing the “lies” out there about Internet Marketing?
Even with the ongoing recession, building a business online remains a viable approach for any new start-up. Why? Well, while even online retailers are feeling the pinch of a tight economy, they are also expected to pick up market share at the expense of traditional retailers during this downturn. So, an online approach is both more sustainable during a slowdown and a way to get more out of the next economic recovery.
06Nov
Differentiation: Smart Marketing Strategies for the Solo Entrepreneur
Posted by Terri Zwierzynski in Sales & Marketing
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence–yours in yourself and that prospective customer’s confidence in you!
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