11Feb
Posted by Michele PW in Sales & Marketing
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if [...]
27Jan
Posted by Michele PW in Online Business
On the surface, starting an internet-based business may seem like a dream come true. A business owner can start a business out of her home, selling her products and services everywhere and anywhere in the world without big marketing budgets or lots of advertising. However, once she puts up her first web site, that dream [...]
04Oct
Posted by Michele PW in Sales & Marketing
In my copywriting trainings, this topic invariably comes up. And usually it’s because I’m questioning my students’ choice of words on their websites or other online promotional copy. “I chose that word because it’s a good SEO keyword,” they say. Ah. It may be a good SEO keyword but it’s certainly not a good people [...]
25May
Posted by Michele PW in Business Ideas
Here’s the sneaky thing about mental blocks — they usually make their presence known through sabotage (your business, your relationships, your life, etc.) rather than let you know through more civilized means. And, when it comes to your business, one of their favorite ways of messing with you is through marketing.
19May
Posted by Michele PW in Business Ideas
I am on a MISSION to shine a great big TRUTH spotlight on all the Big Fat Lies you’re most likely telling yourself about Internet Marketing right now. Some marketing strategies will succeed, some will fail, and the best way to grow a successful business is to analyze why the failures failed and use that information to create more successes.
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