It can make good marketing sense to partner with a nonprofit or cause. Consider what my marathon friends did when they were raising money to participate in the 3-Day Walk (you walk 60 miles in 3 days to promote breast cancer awareness and raise money for research). They approached a local restaurant called Backburner, which [...]
If you’re like many entrepreneurs, concern (or even distress) about the size of your email list is a major issue. And for good reason. Your email list — which is a list of folks that have given you permission to email or otherwise contact them — is the foundation of business success. Those are the [...]
Are you struggling to find a new twist for your advertising or marketing campaigns? Tired of sounding like everyone else and want something new and fresh? Never fear. Here are 3 ways to get those creative juices (and new ideas) flowing. But before I get to those, there are a few things you should [...]
Quiz: Are you Creative? Worried you may not be creative, or you may not be creative enough? Take this quiz and find out just how creative you are. Get a piece of paper and number it one to seven. For each question, write down the corresponding letter of your answer. 1. When you come across [...]
Of all the marketing tools out there (and make no mistake about it, product launches are a TOOL — nothing more, nothing less) product launches have got to be the most frustrating, misused and misunderstood tool. There is nothing that will bring an entrepreneur to their knees faster than a busted launch. Worse, even if [...]
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