Categories
How-To Guides

How to FINALLY Write Your Book!

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If you’ve always wanted to be an author, you’re not alone! One recent study indicated that 80% of the population wants to write a book, but only 2% will ever actually do so! Why do so many aspiring writers fail to write their book? Most people don’t have the time or the know-how, and many simply don’t know where to begin.

Fortunately, there are numerous options available to would-be authors who want to publish their own book. You can hire a ghostwriter or work with a book-writing coach to help you get your book done. You can join a writing group, work with an accountability partner, or even enlist the help of a co-author.

If you choose to write your book on your own, here are some additional tips and tactics for finally getting your book written:

1. Begin with the end in mind.
Before you write a word, you’ve got to determine why you’re writing a book in the first place. Where will your book fit into your overall business model? Will you use your book as a lead-generator, to establish your expert status, or to promote your business? Decide what you want from your book so it can be written with your goals in mind!

2. Your title is (almost) everything.
The vast majority of book buyers purchase a book on the title alone! The importance of your book’s title cannot be overstated. Your title is crucial to the success of your book, so choose something memorable and compelling. In this case, you can judge a book by it’s cover!

3. Develop your outline.
If the thought of writing an entire book intimidates you, think of your book as several smaller articles (chapters) and chunk it down. Start by developing your outline or table of contents. Build and expand from there. You may find that you’ve already got existing materials that can be repurposed for your book. Have you done teleseminars or courses that can be converted to book content? Use what you’ve already got and you may be amazed at how quickly it comes together.

4. Get into your writing groove.
Some days the words just flow, other times you may hit a brick wall. The trick is to keep on writing. Just try to get the words down. You can always revise and edit later. Set daily or weekly writing goals. Try committing to writing one hour per day or shoot for 3,000 words per week. It’s easier to re-write than to write – so bang out that first draft quickly and edit later.

5. You’re done! Now what?
You’ve finally finished your manuscript. Now the real fun begins! How will you market, promote and distribute your book? Do you need an agent? Should you self-publish? While the publishing process could easily be a book in itself, here are a few options to consider:

Self-Publish vs. Traditional Publishing
If it’s your first book, it may be more realistic – and a lot faster – to self-publish. The Internet has opened up an enormous range of self-publishing opportunities and resources.

Agent vs. Solo
If you’re self-publishing, you really don’t need an agent. However, if you decide to pursue a mid-sized to large publisher, you will definitely want to enlist the help of a literary agent.

Finally, don’t confuse so-called “vanity” publishers with large publishing houses. Find a reputable self-publishing who has the ability to get your book distributed both online to Amazon.com and to the major retailers like Barnes & Noble.

LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.

Categories
Entrepreneurs

Why Hire A Ghostwriter?

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There’s no question about the many benefits of writing a book and becoming a published author. Writing a book gives you instant credibility with clients and prospects, solidifies your expert status and builds your personal or corporate brand. In fact, studies indicate that, while more than 80% of the population wants to write a book, only tiny 2% will ever actually do it! Why? Most aspiring writers cite lack of time, lack of focus or lack of knowing how to physically undertake such an ambitious project.
Enter ghostwriters. No longer those shadowy figures lurking behind the scenes, ghostwriters today are experienced professionals who help aspiring authors write the book of their dreams. These writers and journalists work with their “authors” for months at a time to make sure their book gets written right. Most executives call upon ghostwriters to write for them simply because they don’t have the time or resources to do it on their own.
The price and quality of ghostwriters span a wide range. Like anything else in life, you usually get what you pay for. You can take your chances and try to find a low-priced freelance writer on Elance.com, but you’re far better off trusting your project to a pro who comes recommended from a trusted source or referral. That said, you can expect to pay a good ghostwriter upwards of $50,000 for a full-length, non-fiction business book.
The writing process can take 4 – 6 months to complete your manuscript, but good ghostwriters also serve as an advisor during the process, making sure that you’re project stays on track and is ultimately marketable. However, most ghostwriters rarely get involved in the actual publishing process.
Ultimately, your book is only going to be as good as the material and creativity you provide to your ghostwriter. You’ve got to stay engaged in the process and provide ongoing feedback in order to end up with the book that you envision. Still, with weekly meetings and timely feedback, the process can go smoothly and quickly.
Remember, not all writers are created equal. Look for a ghostwriter who is professional, dependable, collaborative, discreet, easy to work with and not afraid to tell it like it is. Find the right fit and you’re on your way to becoming one of those elite 2% who actually write their book!

LouBortonePhoto.jpgLou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.