Posts Tagged ‘direct marketing’
06Jul
Mailing List Basics: How to Target your Direct Mail Efforts
Posted by Merrin Muxlow in Home-Based Business, Sales & Marketing
Here’s something many small businesses already know: the mail is one of the most effective ways to reach out to current customers and attract the attention of new ones. According to the United States Postal Service, 98%- almost all mail recipients- check mail on the the day it’s delivered, and 77%, sort through it immediately. [...]
06Nov
Differentiation: Smart Marketing Strategies for the Solo Entrepreneur
Posted by Terri Zwierzynski in Sales & Marketing
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you that dreaded question, “So what makes you different?” Then, all those self-doubts creep in, and you just aren’t sure what to say. Differentiation can boost confidence–yours in yourself and that prospective customer’s confidence in you!
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