10Sep
Posted by Tracey Lawton in How-To Guides
Building a successful long-term profitable business isn’t about “marketing” your business, it’s about “managing” your business – the marketing comes once you have your management systems in place. You cannot begin to market your business if you can’t find the information you need, don’t know who you are marketing to, and don’t know where you [...]
29Jul
Posted by Tracey Lawton in Online Business
One question I get asked a lot is which online marketing service should I use (or variations thereof): “I use Constant Contact for my newsletter but want to start selling products via my website. Do I need 1ShoppingCart to do this?” “Which is the best service to use for my newsletter – Constant Contact or [...]
28Feb
Posted by Tracey Lawton in People & Relationships
For a solo professional having an up-to-date contact management database is one of the KEY administrative systems you have to have for your business. And, even more important, is having a system in place to create effective follow-up. Your business is built on following up leads and building relationships. If you don’t have a contact [...]
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