For most small businesses, all marketing is local marketing — as it should be. But even if your company is regional or national in scope, it’s a good idea to “go local” to select, targeted communities.
The keys to effective community marketing can be summed up with three guidelines:
1. Get local: target your marketing efforts down to the neighborhood level
2. Get involved: participate in the community to generate visibility and good will
3. Get personal: as much as possible, market on a one-to-one, face-to-face basis