Posts Tagged ‘Branding’
It’s a dilemma that most small businesses and startups face: You must market and advertise, but you’re strapped for cash. Fortunately, ideas, energy and imagination can make up for meager marketing budgets.
As part of what my company does in the talent representation business, we go to many photo shoots with our celebrities. From Playboy to Reader’s Digest. From Sports Illustrated to Newsweek. An area of expertise i have acquired is the art of Hurry up and Wait! Even though most people don’t do what i do, [...]
Celebrity endorsements are a staple in advertising, with more than 20 percent of all ads today featuring a famous face, voice or likeness. Even smaller businesses are using celebrity spokespersons. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. But celebrities don’t have to be major national names. Local and regional “celebrities” can also help pitch a marketing message for your small business.
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