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	<title>Comments on: Selling the Customer What the Customer Needs &#8211; Not What You Want</title>
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		<title>By: Dave</title>
		<link>http://getentrepreneurial.com/archives/selling-the-customer-what-the-customer-needs-not-what-you-want/comment-page-1/#comment-64</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Sat, 21 Feb 2009 17:45:38 +0000</pubDate>
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		<description>Sometimes as an entrepreneur, you can easily get wrapped up in the habit of offering your customers what you want vs. what they need.  For ex. With our company, we would sell our customers our products and services, then that’s it.  Now we offer customers a little extra. When they make a purchase, we offer certificates and rebates on items that they need such as gas and food from &lt;a href=&quot;http://upyourprofits.net.&quot; rel=&quot;nofollow&quot;&gt;http://upyourprofits.net.&lt;/a&gt;  Once you start focusing on what your customers need, then you’ll begin to see the difference in your sales.
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		<content:encoded><![CDATA[<p>Sometimes as an entrepreneur, you can easily get wrapped up in the habit of offering your customers what you want vs. what they need.  For ex. With our company, we would sell our customers our products and services, then that’s it.  Now we offer customers a little extra. When they make a purchase, we offer certificates and rebates on items that they need such as gas and food from <a href="http://upyourprofits.net." rel="nofollow"></a><a href="http://upyourprofits.net" rel="nofollow">http://upyourprofits.net</a>.  Once you start focusing on what your customers need, then you’ll begin to see the difference in your sales.</p>
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