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	<title>Comments on: Selling the Customer What the Customer Needs &#8211; Not What You Want</title>
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	<description>Small business resources and advice about entrepreneurial info, home based business, business franchises and startup opportunities for entrepreneurs.</description>
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		<title>By: Sandra</title>
		<link>http://getentrepreneurial.com/archives/selling-the-customer-what-the-customer-needs-not-what-you-want/comment-page-1/#comment-1935</link>
		<dc:creator>Sandra</dc:creator>
		<pubDate>Fri, 16 Sep 2011 11:03:36 +0000</pubDate>
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		<description>It is important to remember this in pricing too.  Its no good trying to sell the customers at the price you want people to buy at, you need to sell at the price that customers are prepared to pay.  Sometimes these two prices can be vastly different.</description>
		<content:encoded><![CDATA[<p>It is important to remember this in pricing too.  Its no good trying to sell the customers at the price you want people to buy at, you need to sell at the price that customers are prepared to pay.  Sometimes these two prices can be vastly different.</p>
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		<title>By: Dave</title>
		<link>http://getentrepreneurial.com/archives/selling-the-customer-what-the-customer-needs-not-what-you-want/comment-page-1/#comment-64</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Sat, 21 Feb 2009 17:45:38 +0000</pubDate>
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		<description>Sometimes as an entrepreneur, you can easily get wrapped up in the habit of offering your customers what you want vs. what they need.  For ex. With our company, we would sell our customers our products and services, then that’s it.  Now we offer customers a little extra. When they make a purchase, we offer certificates and rebates on items that they need such as gas and food from &lt;a href=&quot;http://upyourprofits.net.&quot; rel=&quot;nofollow&quot;&gt;http://upyourprofits.net.&lt;/a&gt;  Once you start focusing on what your customers need, then you’ll begin to see the difference in your sales.
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		<content:encoded><![CDATA[<p>Sometimes as an entrepreneur, you can easily get wrapped up in the habit of offering your customers what you want vs. what they need.  For ex. With our company, we would sell our customers our products and services, then that’s it.  Now we offer customers a little extra. When they make a purchase, we offer certificates and rebates on items that they need such as gas and food from <a href="http://upyourprofits.net." rel="nofollow"></a><a href="http://upyourprofits.net" rel="nofollow">http://upyourprofits.net</a>.  Once you start focusing on what your customers need, then you’ll begin to see the difference in your sales.</p>
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