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Make Your Brand Noticeable

Posted by Pamela Swift in Branding

If you run a company or work for one then you will know just how important it is to have a recognisable brand and to make sure that it is noticeable and have others be aware of it. There are numerous different strategies that companies employ to make sure that their brand and logo is noticed by other companies and individuals alike. You don’t necessarily need to have a huge and complex scheme to ensure that your brand is noticed; small scale changes can be just as effective. One simple change that you can make is to your stationery and office equipment. Having a noticeable brand and logo will create a professional image for your company.

Putting your company name and brand on your company stationery may not seem to be an obvious way of increasing interest and making you noticed but it can work and produce good results for your business. If you regularly have meetings with clients and potential clients then you need to make the best possible impression and present a strong image. You can help to do this through the use of appropriately placed company logos and branding on items of stationery and documents that you use in your meetings with clients and customers. Having a logo placed on any relevant materials will help to increase the attention given to your brand by clients. If people frequently see your company name and logo then they are more likely to remember it and pay attention to it than if it has just been mentioned once on one occasion.

There are many ways that you can make sure your brand is noticed ranging from large banners outside your offices to bespoke document wallets bearing the company name or logo. Customised stationery with your company brand printed on it can also help to create a more professional image of your company and convey the right impression to your clients. As you know, creating the right impression to clients can make the difference between getting the business or not. Having all of your notes for a meeting organised together in a bespoke document wallet with your company logo on it makes you look much more professional and organised than if you simply had a disorganised pile of papers and documents. It can only take one small detail for people to change their mind about whether to use your company or not and having that extra touch to your documents and organisation can tip the balance in your favour.

One of the key areas that can make a difference to the success of your company is having a professional image. Having a professional image adds an air of confidence of success to proceedings and can be very beneficial in meetings with clients and other companies. One simple but effective way to create a more professional look is by having personalised stationery products such as ring binders and document folders; having these made with your company logo printed on them will help you stand out from the competition.



1 Response to Make Your Brand Noticeable


July 29th, 2012 at 6:52 pm

It is also important to have consistency in branding, with links, where possible to all contact points – telephone number, web address, email etc.

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