AddThis Feed Button
AddThis Social Bookmark Button
Free Newsletter Signup

Article Contributed by Hannah Whittenly

The website that you create for your business is the first impression that viewers will have of the products and services that you offer. Many websites are simple in design while still offering beauty, insight to the company and images that are strategically placed and stunning in design. However, if you want your site to stand out from others that are online, consider adding a video or two that will capture the attention of those who are watching.

Story Telling

Don’t ramble in the video. Write out a few ideas that you want to use, but overall, the video should tell a brief story about who you are and about how the company was founded. You can talk about the people who work for the business, the hours of operation and any goals for the future. A call to action should be included at the end of the video to get more customers in the door.

Professional Help

When you look on social media, you probably see videos that people post about their daily lives. While this is sufficient if you want to connect on a fun and personable level with the customer, you want to upgrade a bit to a professional approach. Use the best cameras possible along with color grading techniques, such as those you can do with Color Grading Central, when applicable. There are companies that can help with tutoring you about how to hold the camera and colors that work well in videos so that you offer the best presentation possible.

Multiple Channels

Many people who make videos post them to YouTube. It’s an easy way to get your name in the public eye. If you want to grow your business, you need to make sure the videos that you make are posted on multiple channels instead of just one or two. There are codes that you might need to include, which is where professional help can come into play, along with ways to track the number of people who view your videos to determine where you need to put more effort in placing them.

In the Effects

Sound and visual effects are good to use, but you don’t want to go overboard with what’s included. Background music that blends with the story that you tell and a few props that are placed in the background that are from the company or that give an idea about what the company offers can be used in the video. Consider effects like swiping from one screen to another to keep the attention of the viewer.

A video on your website is an effective way to gain more customers if it’s done in the right way. Create a plan before filming. Go through a rough draft before putting the video on the site so that you can see what it will look like and what needs to be adjusted.

About the Author

Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake. For your video editing needs, Hannah recommends Color Grading Central.



Comments are closed.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Free BIZNESS Newsletter
Ever wanted to be the CEO of your very own Starbucks or Fire your boss and be your own boss? Now you can, with BIZNESS! - the free weekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    Subscribe now

  Meet Our GE Network Experts!

Meet Our GE Network Experts!

Recent Comments

About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.