Posted by Pamela Swift in People & Relationships
Giving back to your community is hugely important for businesses. Not only does it help to set you apart from competitors, it also can make your employees happier and attract new customers and clients to want to work with your business. There are many different ways to give back to the community, here are a few ideas to get you feeling inspired:
If your company is one which has spare time to give away, volunteering to help with a community project is the best way of giving back. It also gives your business exposure and shows that you actively care about improving things for your local community. A great example of this kind of volunteering is when the car sales company Motorpoint, sent employees to work in local charity shops helping out for the day. This helped them to break down the negative stereotypes surrounding car salespeople and showed off their excellent customer service skills which local customers benefited from.
Donate to Charity
A good way to give back to the local community is to sponsor a charity. This way you can donate all funds raised from work bake sakes, fundraisers and office events to your chosen charity and support them over an ongoing period. This could include things like organising company activity days such as sponsored walks, swims, and cycle challenges. One of the advantages of donating money is it doesn’t take up too much time which can be especially help
Focus on your Strengths
Every company will have a different specialism which they can use to help support the local community. Whether you’re a tech company that could volunteer teaching elderly people to use computers or a restaurant that could go make dinner at the local homeless shelter, focusing on your strengths is important as it means you can provide the community with a new skill or something that’s useful to them as opposed to a generic task.
Set a Target
By setting a certain amount of money you’d like to raise as a company, or a target number of hours per year you’d like to dedicate to volunteering, you’ll have something to aim towards and be able to make a significant contribution to your chosen charity or cause.
These are just some of the ways which your business can give back to the community, with many more to choose from, why not take one up and start supporting your local community today?