Categories
Branding

Following the Branding Experts: Tai Lopez

New entrepreneurs can easily get bogged down in the specifics of creating their brand. overall, being an entrepreneur can be a double-edged sword. On one hand, the freedom that comes with creating a new business is empowering and thrilling.

On the other hand, being a self-made business man can be incredibly frustrating.  Seemingly endless streams of mistakes and missed opportunities can leave new entrepreneurs feeling doubtful, dissatisfied and disillusioned. It is therefore often beneficial to hear from a mentor who is already further along down the journey.

Entrepreneurs sometimes fall into the trap of “creating their own life”, and their own stubbornness can be blinding.  However, receiving advice from someone in the know is always beneficial, and can even be life-changing.  The advice of a mentor can provide a fresh view of perspective and clarity that can help you shape your branding, regardless of how specific or unique your endeavors may be.

Getting Advice in The Modern Era 

The advantages of a personal mentor seem obvious.  Someone following your journey and sharing their past mistakes or victories when relevant is incredibly useful.  For many young new entrepreneurs, however, getting that personal insight is easier said than done. If one is lacking professional connections and a larger network, it can often be difficult to find the right person willing to take the time to guide you.

Luckily, the current era brings communication and media from around the world, instantly. We are fortunate enough to have connections to a seemingly endless variety of seasoned entrepreneurs and gurus offering guidance and first-hand experience through online platforms like YouTube and other social media platforms. Successful professionals like Tai Lopez share entrepreneurial information, inspiration and ideas to those willing to listen.

Learning From Tai 

There is a seemingly endless number of gurus who offer their input and advice for those in need.  The mistake of falling down the rabbit hole of YouTube’s list of thought leaders and experts can be easy.  For those seeking advice from an online mentor, it can be more helpful to follow just a handful vets with a proven record and a philosophy than to mindlessly scroll through videos ripe with clickbait, produced by people who do not even know what they are talking about.

Tai Lopez is one of those vets. Growing up poor and raised by a single mother, Tai took his life into his own hands after dropping out of college. He worked ardently to create his own brand, and became a successful millionaire all by the age of 30. Through his efforts on YouTube and other social media outlets, Tai amassed a huge following and online presence, offering advice, inspiration, and useful ideas to up-and-coming entrepreneurs.  Tai is now considered a heavy hitter and thought leader in the world of online marketing and brand building.

Tai shares his life philosophy and principles with his viewership online for the pursuit of “The Good Life”, which he argues is a balancing act of health, wealth, love, and happiness.  He strives to become valuable, rare, inimitable, and non-substitutable, otherwise expressed as “VIRN”, an acronym he often promotes. Tai offers his advice and philosophy mainly on his popular YouTube channel, and through his online program called “The 67 Steps”.

One of the main concepts Tai promotes is the never-ending search for knowledge. He claims to read a new book at least every day, either by speed reading or through an audiobook, and swears by the effectiveness of this tactic for self-advancement. He has effectively created one of the largest book clubs in the world, and constantly analyzes and discusses the main ideas in the books he reads with his viewership.

Lopez believes and promotes the idea that the key to success is the endless pursuit of knowledge, and that a never ending influx of fresh ideas help synthesize new solutions to new problems in a constantly changing world.

Your Own Success 

The proof of Tai’s philosophy and lifestyle is evident in his own success.  For those needing guidance in their own quest in branding and entrepreneurship, it is extremely advantageous to listen to the experts from time to time.  Building off the lessons of some else’s past mistakes or virtues can help you on your way to create your own brand and business.