AddThis Feed Button
AddThis Social Bookmark Button
Free Newsletter Signup


Finding Your Company Culture

Posted by Pamela Swift in Teamwork


By Ian Cowley, Managing Director,

Every business needs a culture that is unique to their company. However defining what that is and getting everyone to buy into it can be a long process.

No matter what it is that you produce or the service you provide, your employees will want to feel there is a heart and soul. No one feels invested in a faceless corporate.

Getting started

So where do you begin? A simple email survey of staff, or meeting, can generate ideas around what values your business has or can realistically aspire to.

This might be a dedication to customer service, to innovation and creativity, to a relevant charitable cause or to improving your local area.

By finding out what matters to your staff and tying these in with your own thoughts, you stand a much better chance of securing support at every level of your organisation.

Put your values down on paper in as clear and concise a way as possible. A few words should be enough to capture what you’re aiming for.

Lead by example

Whatever you define as your company’s values, it’s essential that you live and breathe them. After all, if you don’t, you can’t expect others to.

Inspiring those around you, starting with your senior team, will create a trickle down effect as everyone sees the values and purpose behind the business brought to life.

Get involved, be visible, enthusiastic and prove that those words you wrote down as defining your company’s culture have practical, day-to-day, applications. If it’s about customer service, show others what this means and how it is demonstrated. If it’s a charitable drive, lead from the front by organising a fundraiser or activity.

Use your middlemen

Your corporate culture must develop and thrive on a daily basis inside each of your business’ departments. For this, you will need the full support of your line managers.

It is they who lead the teams that make up your organisation and they are the ones who have most interaction with your staff.

Ensure they understand what you are trying to achieve and how this can be communicated and demonstrated to staff in the workplace.

Ask for regular feedback from your line managers on how the message is being received as this will help you identify any changes you might need to ensure everyone projects your vision for a company culture.

Face time

Technology makes it easier than ever for us to talk to our staff through digital communications. Blogs, intranet, newsletters and closed social media networks such as Yammer are all useful business tools.

However, there is still no substitute for face-to-face time with those who work for you. To find out directly what they think, if a message isn’t getting through or to find out what could work differently.

To this end, include conversations about your company values in staff reviews and evaluations. Discover how much your message and vision are sinking in, what colleagues think is and isn’t working and how things can improve.

With a set of values that define who you are, you can be confident that your business is inspiring staff to greater achievements and – in turn – greater profits.



Comments are closed.

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>

Free BIZNESS Newsletter
Ever wanted to be the CEO of your very own Starbucks or Fire your boss and be your own boss? Now you can, with BIZNESS! - the free weekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    Subscribe now

  Meet Our GE Network Experts!

Meet Our GE Network Experts!

Recent Comments

About is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.