AddThis Feed Button
AddThis Social Bookmark Button
Free Newsletter Signup

If I were your prospective customer, why should I do business with you above any and all other options? Why would I be an absolute fool to buy what you sell from anyone else but you? That answer should be clearly articulated in the form of your USP.

What you need to know…

A USP is the single, most distinct and important benefit a business owner provides to their clients that’s different from their competition. It’s absolutely critical to not only create an effective and highly compelling USP, but to use it in every piece of marketing you develop, and in every form of communication you use with your clients and prospects.

Why you need to know this…

Your USP, working in tandem with your elevator pitch, creates a huge competitive edge for your business. Developed properly, it will separate your business from your competition, eliminate them in the minds of your prospects and have them saying to themselves that they would be fools to do business with anyone else but you.

For example, most business owners place the name of their business at the top of their business card. That’s the worst thing you can put there. No one cares who you are or what you do. They only care about the benefits your product or service offers to them.

Instead of a jeweler’s business card saying “John’s Jewelers,” what if it said this…

Discounted Diamonds – Unmatched Quality, Untouchable Price, Unbeatable Guarantee

In just a few words, would you feel like an absolute fool if you bought a diamond from anyone else but this jeweler? That’s the power of a well-designed USP.

The cost to you if you fail to act…

Do you have a Unique Selling Proposition?

Do you use it in every piece of marketing you create?

Do you have it prominently displayed on your business card?

If you don’t, you’re losing market share, a massive amount of potential revenue and the opportunity to dominate your market.

Ron Finklestein

About Our GE Network Expert - Ron Finklestein

After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS Inc and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business. Visit Ron's website at http://ronfinklestein.com.


 
 
 

 
 

9 Responses to Do You Have A Unique Selling Proposition

10 Tips to Make More Sales in Your Small Business

February 12th, 2017 at 1:01 am

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business | SoBiz

February 12th, 2017 at 1:27 am

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business -

February 12th, 2017 at 1:29 am

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business | MassCentral, United States

February 12th, 2017 at 1:45 pm

[…] That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

Blog » 10 Tips to Make More Sales in Your Small Business

February 12th, 2017 at 4:04 pm

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business - WE ARE E-BUSINESS EXPERTS – WE DESIGN REVOLUTIONS!

February 13th, 2017 at 2:01 am

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business – Experts | Resources | Courses

February 14th, 2017 at 1:46 pm

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

20170302 The Guy R Cook Report B2B Thursday

March 2nd, 2017 at 3:06 pm

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

10 Tips to Make More Sales in Your Small Business – Business World Tips

March 16th, 2017 at 6:22 am

[…] you. That’s where your unique selling proposition comes in. If you don’t currently have one, read why you need to change that in this GetEntrepreneurial.com post by Ron […]

Comment Form

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

Click Here to Learn More >>



Free BIZNESS Newsletter
Ever wanted to be the CEO of your very own Starbucks or Amazon.com? Fire your boss and be your own boss? Now you can, with BIZNESS! - the free weekly business newsletter about new business ideas, opportunities and innovations from around the world. More than just new business trends, BIZNESS! helps the aspiring entrepreneur (you!) with small business advice, business tips, and entrepreneur resources and opportunities.

   Subscribe for free now!    Subscribe now


  Meet Our GE Network Experts!

Meet Our GE Network Experts!
 

Recent Comments

About GetEntrepreneurial.com

GetEntrepreneurial.com is a small business blog dedicated to providing business advice and resources to our community of aspiring entrepreneurs. Our specially hand-picked panel of GetEntrepreneurial.com Network experts regularly contribute entrepreneurial content and professional tips for small business owners worldwide.