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How to Maximize The Impact of Your Blog Posts

 

It’s long been established in the marketing world that creating quality blog posts is just about the best way to promote yourself organically online. However, one thing that many people overlook is figuring out how to optimize each blog post for maximum effectiveness. After all, it should be every company’s aim to produce content that resonates with their customer base. Unfortunately, that’s not always the case. On the other hand though, there are ways you can augment the impact of each of your blog posts –– so that your good work pays more dividends! Here are four ways to get the most out your blog posts:

Be Specific

Consumers are a sophisticated bunch, and Google and other search engines are beginning to catch up to their habits. Often, a customer will know exactly what type of product or service their looking for before they enter in a query to a search engine. For instance: a scientist that needs new drawing needles doesn’t search for “lab equipment.” No, rather, consumers will enter in specific search items. In the same way, your blog should mirror your customers’ searching habits. To that end, you may also want to explore researching a niche market to see if there are profitable opportunities to be had there.

Repurpose Old Content

Once you’ve published your blog post, there’s nothing more to be done with it, right? Wrong. Old blog posts are prime candidates to re-optimize because they offer a chance to link to current blogs and web pages. Indeed, linking and backlinking between your blogs and web pages is a fantastic way to establish a network with high authority.

Timing is Everything

If you want to engage with your readers, you need to have your finger on the pulse. Understanding what they want to read, and when they want to read it is vital if you’re going to make a splash with any of your posts. After all, publishing a blog about the best Black Friday deals in December isn’t going to do anyone a lick of good.

Outdo Your Competition

At the end of the day, your blog doesn’t have to garner a million views to be a success. Instead, you really just need your posts to be more effective than those of your closest competitors. So keep a close eye on how your rivals manage their blog. Identifying an area where you can outstrip your competition can lead to blog posts that not only engage your customers, but draw in new leads as well. In this practice, use a little common sense and play to your strengths. If you do, your blog will be better off for it.

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How To Reduce Your Site’s Bounce Rate

Even the most effective SEO effort will be thwarted if you overlook this factor. You might well draw visitors to your site in the tens and even hundreds of thousands, but the crucial element is the number who stay and view more than one page when they arrive. In other words, have you made sure your site is “sticky”?  If you haven’t, you’re going to see a lot of people “bounce” out of your site after viewing a single page.

Here’s how to reduce your site’s bounce rate.

Write Accurate Meta Descriptions

When your site comes up on the first page of search engine results, along with a few others, users generally skim the meta descriptions to see which site has the information for which they’re looking. If yours promises it’s the one and they don’t find it immediately upon arrival, shoppers will go back to the results to find someone’s site who does. Make sure your meta descriptions accurately reflect the content to which the links lead, or you’ll lose visitors right away.

Minimize Load Times

The average consensus is approximately two seconds. That’s all the time 47 percent of first time visitors are willing to afford your site to load a navigable page. This is even more critical in mobile computing. What’s more, if they do tolerate slow loading and shop there anyway, the frustration they accumulate along the way can lead them to abandon the shopping cart. The best free ecommerce websites, like the ones offered by Shopify, are optimized to load quickly.

Link The Proper Landing Page

When you run promotional campaigns to drive traffic to your site, provide a link to the page most relevant to the advertising. Expecting users to land on your home page and click through to the one associated with the marketing effort is setting yourself up to experience a high bounce rate. Message matching is crucial to keeping users engaged after you’ve drawn them in with an ad.

Feature One Clear Call To Action

Stacking more than one call to action (CTA) on a single landing page looks desperate and unprofessional at best—shady at worst. Have a solid idea of the action you want users to take and lead them directly to it. Furthermore, presenting more than one CTA on a landing page can be confusing to shoppers. Think about it; you’re asking them to scrutinize each one carefully to be sure it’s going to where they’re trying to be. Every landing page should have a single goal—lead the visitor to the information they’re seeking so they can feel duly informed and make a purchase.

Streamline Product Pages

Yes, the temptation to inform your customer about every aspect of the product is great. And, yes, the more information you provide, the less chance you have of experiencing costly returns. However, you have to strike a balance between too little information and too much. The key intel most shoppers seek are a well-photographed image of the item (from multiple angles if the product warrants it), along with a brief description of the merchandise, your return policy, customer testimonials and pricing.

Mastering these five tips will take you a long way toward reducing your site’s bounce rate. If you draw shoppers in with accurate information, optimize loading times for speed and take them to the appropriate landing page, they’ll stick around long enough to discover your well-defined calls to action and well thought out product pages. Get all of this right and you’ll see more conversions.

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8 New GE Network Experts

Please welcome our latest 8 GetEntrepreneurial.com Network Experts who have come on board to contribute small business advice to our community of aspiring entrepreneurs. These extraordinary people, in addition to the previous 9 experts which we have introduced earlier, are contributing their valuable time and expertise in posting small business and entrepreneurship articles on GetEntrepreneurial.com. Here are the 8 new Experts:
AndyLaxPhoto.jpgAndy Lax
Andy Lax has worked in the credit card processing industry for over five years and is now an Account Manager at IntelliCollect, a merchant account provider that enables business owners to accept credit cards and electronic checks.
Recommended Article: Accepting Credit Cards Online
AndyLopataPhoto.jpgAndy Lopata
Andy Lopata is one of the UK’s leading business networking strategists. He is the co-author of two books on the subject, including the Amazon UK bestseller ‘…and Death Came Third! The Definitive Guide to Networking and Speaking in Public’. Andy offers a full consultancy service and works with companies to help them realise the full potential from their networking.
Recommended Article: The Conference Commando
CharlesKrugelPhoto.jpgCharles Krugel
As a labor and employment attorney and businessperson, Charles Krugel, has represented management in hundreds of negotiations, in-house and 3rd party proceedings. Charles has over 13 years of experience in the field and he has run his own successful management side practice for the past 7 years.
Recommended Article: What are Human Resources and Why Should It Matter to You
JillHartPhoto.jpgJill Hart
Jill Hart is the founder of Christian Work at Home Moms, CWAHM.com. She graduated from Grace University with a Bachelor’s Degree in Human Development and Family Studies/Bible. Jill has worked from since 2000 and started her own home-based business to assist other Christians who desire to work from home while maintaining a godly life.
Recommended Article: Get a Home-Based Job Without Getting Scammed
KimberlyEllisPhoto.jpgKimberly Ellis
Kim Ellis is the President of Bison.com, a leading online resource for franchise and business opportunities. She has been quoted as an industry expert in USA Today, Wall Street Journal and a variety of local and regional publications regarding trends in business and franchising. Kim combines her entrepreneurial spirit with a diverse background in marketing and operation to help others succeed in franchising.
Recommended Article: How to Buy a Franchise
LouBortonePhoto.jpgLou Bortone
Lou Bortone is an award-winning writer and video producer with over 20 years experience in marketing, branding and promotion. As an online video expert, Lou helps entrepreneurs create video for the web at www.TheOnlineVideoGuy.com. In addition, Lou works as a freelance writer and professional ghostwriter, with a ghostwriting site at www.GhostwriteForYou.com and a blog at www.GhostwriteGuru.com.
NaomiDunfordPhoto.jpgNaomi Dunford
Naomi Dunford writes for IttyBiz, a blog for entrepreneurs, freelancers, and other work-from-home types. Come by for marketing tips, small business advice, and the occasional very bad joke.
Recommended Article: Top Ways to Get a Fresh Business Idea Off the Ground
RonFinklesteinPhoto.jpgRon Finklestein
After a successful consulting career, Ron Finklestein has spent the past 6 years building his business AKRIS LLC and helping entrepreneurs and business owners build their businesses by helping them solve the tough problems that hold them back. Ron is called The Small Business Success Expert by his clients because of his passion for their success and his knowledge of business.
Recommended Article: Are You One of The Monkeys?
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Would you like to be a part of the GE Experts Network? We invite you to email us to join the network and share your small business expertise with us. We look forward to your application!

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Introducing Our GE Network Experts!


It’s been 3 weeks since we launched the new GetEntrepreneurial.com Experts’ Network to contribute small business advice to our community of aspiring entrepreneurs. The network has received positive responses from you, our readers, and we’re very glad to have signed up 9 small business experts (as of today) to share with us their expert opinion on issues which entrepreneurs face everyday.
From the things to consider before starting a business to generating more profits from on-going small improvements to your business, our Experts are working hard to share with us more tips and advice on entrepreneurship. Let’s show our appreciation for our nine experts who have come on board the GE Experts’ Network:
AbeWalkingBearSanchezPhoto.jpgAbe WalkingBear Sanchez
Abe WalkingBear is an international consultant on the subject of sales enhancement and business knowledge organization. Founder and President of www.armg-usa.com, WalkingBear has worked with numerous companies in a wide range of industries since 1982.
Recommended article: More Profits From On-going Small Improvements: Part 1 | Part 2
JimDonovanPhoto.jpgJim Donovan
Jim Donovan, is the author of several critically acclaimed self-help and business books, published in 22 countries, a highly sought after motivational speaker, and the President of Jim Donovan Associates, a peak performance consulting company that offers programs and services
to help companies grow and prosper in today’s competitive marketplace.
Recommended article: A Crystal Clear Vision Ensures Success Throughout Your Organization
JohnBittlestonPhoto.jpgJohn Bittleston
John Bittleston blogs at TerrificMentors.com, a site that provides mentoring for those who wish a change in career or job, wanting to start a business or looking to improve their handling of people (including themselves).
Recommended articles:
Prepare For Your Career
The Way To Success
KlausWiedemannPhoto.jpgKlaus Wiedemann
Klaus Wiedemann is Founder and Managing Director of Daisho Blacksmith GmbH, a product and consulting company dedicated to support todays professional with software and methodology to sharpen their competitive edge. Klaus has more than 19 years of experience in Project Management and Business Development.
Recommended article: Things to Consider before Starting a Business
LorraineCohenPhoto.jpgLorraine Cohen
Dr. Lorraine Cohen, President of Powerfull Living, brings more than 25 years experience in personal and business coaching, psychological counseling, and sales to thousands of spiritually minded business owners, entrepreneurs, and leaders from a wide range of industries.
Recommended article: Business Success Tip #1 – How To Declutter Your Computer
MaureenOcreanPhoto.jpgMaureen O’Crean
Maureen O’Crean, MBA, is an international business strategist and CEO of Maureen O’Crean PR. An award winning Internet consultant, her work has been featured on Good Morning America, Entrepreneur Magazine, Cosmopolitan, Grace Magazine, radio and newspapers.
RussLombardoPhoto.jpgRuss Lombardo
Russ Lombardo is President of PEAK Sales Consulting, LLC and an experienced CRM and Sales consultant, trainer, writer, speaker and radio show host. Russ works with businesses to help improve their customer acquisition and retention for increased revenue and success.
Recommended article: Fighting the Saw-Tooth Effect
StanSpectorPhoto.jpgStan Spector
Stan Spector is the author of “Baby Boomers’ Official Guide to Retirement Income – Over 100 Part-time or Seasonal Businesses for the New Retiree”. The book’s website can be found at StanSpector.com. He presents seminars for financial planners and other organizations working with baby boomers to try to instill the entrepreneuring spirit.
Recommended article: 101 New Business Ideas for Retirees: Festival Businesses | Focus on your Writing Skills
TerriZwierzynskiPhoto.jpgTerri Zwierzynski
Terri Zwierzynski is a self-employed business strategist and marketing consultant to solo entrepreneurs, and a grassroots promoter of the solo entrepreneur lifestyle. She runs Solo-E.com, the resource website for the self-employed which attracts thousands of solo home business owners monthly.
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Would you like to be a part of the GE Experts Network? We invite you to email us to join the network and share your small business expertise with us. We look forward to your application!

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Join the GetEntrepreneurial.com Experts Network!

GE-Network-Logo.jpg

Have an expert opinion on issues entrepreneurs and small business owners face everyday? Join the GetEntrepreneurial.com Experts Network and share your expertise with the community!

The new GE Experts Network is inviting seasoned entrepreneurs and small business owners to come on board and contribute small business advice to our community of aspiring entrepreneurs. If you have an effective way of generating sales or you know how to use social networking to connect with your customers, join us in providing wider entrepreneurial content that would benefit small business owners worldwide.

What’s in it for you? As an GE Network Expert, the many aspiring entrepreneurs here will look up to you for small business advice and tips. You’ll be able to establish your credibility as an expert in your industry. Your articles and your Expert Profile will be extensively featured across the GetEntrepreneurial.com network, including the free biweekly BIZNESS! Newsletter which 20,000 subscribers receive every two weeks. You’ll stand to gain from a traffic boost to your business websites/products and a corresponding rise in sales.

Would you like to be a part of the GE Experts Network? We invite you to email us to join the network and share your small business expertise with us. We look forward to your application!

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The GE Network Experts’ profile page can be found here. Find out more about our Network Experts and the articles they’ve written.