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Archive for the ‘Social Marketing’ Category

Article Contributed by Abhishek Talreja Embracing technology is inevitable for every business. Using social technologies can terrifically improve business productivity. “By using social technologies, companies can raise the productivity of knowledge workers by 20 to 25 percent” (Source) Building interactive communities that share information and collaborate is a need of the hour for businesses of today. […]

  • Comments Off on Why Enterprise Social Networking Is The Need of The Hour

LinkedIn, with its popularity only increasing, is proving to be an excellent platform for professionals. Although at first, it started out as a mere networking tool it has grown into so much more than that. LinkedIn is now used for business development, marketing, recruitments, sales and more. LinkedIn and other social media tools are especially […]

  • Comments Off on 5 Things A Startup Should Never Do On Linkedin

Unlike Google Adwords, Facebook lets you target advertisements based on demographics. It is possible to target your ads based on factors like the age, location and gender of the user. This makes it an attractive medium for B2C businesses to promote their wares. Things are slightly different for B2B where you do not target consumers […]

  • Comments Off on 5 Tips For B2B Entrepreneurs To Advertise On Facebook

Article Contributed by Kristina Jaramillo According to a LinkedIn study reported in their “Sophisticated Marketer’s Guide to Thought Leadership” ebook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results. […]

  • Comments Off on Why You Are Just a Resource & How You’re Failing to Drive Demand with Your Content & Social Media Marketing Efforts

Article Contributed by Kristina Jaramillo Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports […]

  • Comments Off on How a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications


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