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Archive for the ‘Social Marketing’ Category

Article Contributed by Kristina Jaramillo According to a LinkedIn study reported in their “Sophisticated Marketer’s Guide to Thought Leadership” ebook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results. […]

  • Comments Off on Why You Are Just a Resource & How You’re Failing to Drive Demand with Your Content & Social Media Marketing Efforts

Article Contributed by Kristina Jaramillo Studies from the Alterra Group show that 97% of marketers report account based marketing approaches have the highest ROI. The IT Services Marketing Association (ITSMA) reports that 85% of marketers who measure ROI describe account based marketing as delivering the highest returns of all other marketing approaches. And, LinkedIn reports […]

  • Comments Off on How a Managed Service Provider Drove Demand on LinkedIn with Prospects Who Previously Ignored Communications

Article Contributed by Ryan Camomile How do you advertise your business? If you’re spending money on commercials or yellow book advertisements, you may be wasting your time. Social media has a more powerful influence than most other marketing platforms these days, with research showing that 90% of Americans adults have an active social media page […]

When LinkedIn opened the LinkedIn publishing platform to everyone – consultants, business leaders and their sales, marketing and business development teams were getting hundreds to thousands of views. But now, many are struggling to get even 100 views. And, we find that people are beginning to post less because their efforts are not driving sales […]

  • Comments Off on How Even LinkedIn & Social Selling Experts Are Ineffectively Using LinkedIn & the Publishing Platform

Instagram remains a mysterious creature for many businesses. While SMBs like Sweet Pure Honey and Camp Brand Goods have acquired a healthy following with some old-fashion elbow grease, others are struggling to increase their follower count. The latter is also facing stiff competition from enterprise giants who are coughing up big bucks to attract Instagram […]

  • Comments Off on Ignite Your Instagram Following Quickly With These Tips


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